New palette introduces innovative color collections
DEERFIELD BEACH, FL -- Mapei has used color technology bundled with artistic knowledge to develop a new 40-color palette spread across five color collections, each infused with a distinct personality. The company is the first tile and stone installation systems manufacturer to use groups of organized grout colors to help customers make the best choice for the final look of their flooring installations.
The creative new color shades were selected based on a number of criteria. The shade selection process was constructed from both a scientific as well as a creative foundation. Mapei employed 3-D modeling to visualize the full palette and locate gaps in color space. The most popular porcelain wood-plank designs were studied, and complementary color matches were formulated. Not only does Mapei's new color palette capture the essence of wood-plank design trends, it increases the gamut of gray-tone colors significantly.