Oldcastle Architectural Launches Masonry Revolution with Echelon Brand
ALTANTA, GA – Oldcastle Architectural, a national manufacturer of stone and masonry products and integrated performance systems, officially launches Echelon, the company's new brand encompassing their vast portfolio of innovative masonry offerings, at the AIA convention, May 19 to 21, 2016, in Philadelphia, PA. New products from Echelon Masonry's Artisan lightweight veneer product line will be featured at the show, highlighting the new brand's sustained commitment as a true one-source solutions provider for the architectural community.
"The launch of the Echelon brand simplifies, unifies and magnifies Oldcastle Architectural's complete masonry portfolio, making it easier to identify, select and purchase from a brand customers know and trust," said Ken O'Neill, EVP, sales, marketing and product development, Oldcastle Architectural. "Architects and designers, who are looking for the latest innovations, can rely on Echelon as a single source for all of their needs, including high-performance premium block, masonry, veneers and a systems approach to wall systems that save time, labor and costs. With more than 150 locations nationwide, our footprint is unmatched – offering architects the time-tested performance of Oldcastle with local service support both at home and abroad."