As a tribute to the Expo 2015, a group of skilled professionals came together to restore one of Milan's most prized architectural structures, Torre Arcobaleno
The Torre Arcobaleno, otherwise known as the “Rainbow Tower,” was created in 1990. To celebrate Italy’s selection as host of the 1990 FIFA World Cup, Milan decided to save this local artifact from degradation and transform it into a symbol of design within the city. With the aid of various local organizations and companies, including the Milan City Council and state railway authorities, the Tower was converted from an ordinary concrete and limestone structure to a vibrant depiction of design and fashion — clad in more than 100,000 different-colored ceramic tiles from Marazzi.
Since then, the Rainbow Tower has not only become a city landmark, but also an urban point of interest, with an aim to promote the fashion and design-oriented neighborhood in which it’s based. Positioned in the middle of the Porta Garibaldi neighborhood, near the Piazza Gae Aulenti and Milano Porta Garibaldi railway station — the city’s main station for commuter traffic — the Tower serves as one of the focal points of the city.