With roots dating back to 1994, Granitos Zucchi has established itself as a reputable stone producer of Brazilian stones. The company recently revamped its marketing strategy and now places an emphasis on high-end material such as exotics and other specialty stones. To meet the demand for these luxury materials and process them in the most efficient way, Granitos Zucchi built a new factory last year, which includes approximately 540,000 square feet of covered space, to house a custom Simec line for exotics and specialty stones.
“There is a huge demand now for all of our quartzites,” said Jonas Zucchi, president of Granitos Zucchi. “We believe these exclusive rocks that we have here in Brazil should be shown. People don’t realize how many we have and what is available.”