Defining the granite industry by marketing with social media
Owner Chad Briles of The Stone Shop in Ankeny, IA, has grown a successful company fairly quickly by using platforms such as Facebook to promote and get jobs
Chad Briles’ grandfather has been in the tile and stone industry for over 60 years, and Chad started working for him when he was 13. “Growing up, my grandfather taught me what it takes to make a successful business, and the key is honesty and quality,” said Briles. “When we started The Stone Shop, we drove to Kentucky and bought an old Sawing System bridge saw and a 1964 fork lift and brought it up here and started in a single-car garage. We worked night and day to build a brand that would define the granite industry. We specialize in pushing the limit with stone and creating things that define the stone industry.”
Three short years later, The Stone Shop — located in Ankeny, IA — is quickly growing market share and has become one of the premier fabricators in the state of Iowa. “We have had to learn a lot of things the hard way, but we have been very blessed to be surrounded by a talented team and my family,” said Briles. “My grandfather and father-in-law came out of retirement to help me build what we have today. We are a family business built on the core values that my grandfather taught me over 16 years ago. We do our best to treat every one of our customers and employees as just another member of the family.”