Blanco won a Silver 2012 Event Technology Award (ETA) in the Best Use of Technology to Build Event Attendance category in December. Blanco, along with Modenus, held a packed Champagne and Cupcakes Tweet-A-Thon event during the 2012 International Contemporary Furniture Fair (ICFF) to raise money for Water for People, a charitable organization that ensures sustainable safe and clean drinking water for people around the world. Hundreds of tweets from designers, editors, writers and invited guests, reached almost a million people during the event, which lasted for a few hours. Blanco leveraged the event to launch its CeranaTM Fireclay Apron Front Sink, CrystallineTM Hideaway Sink (pictured) and a new collection of water saving faucets during the show.
The ETA’s goal is to choose the best use of event technology, which heightens brand experiences, develops strong outreach and communication while creating an open dialogue between product brand promotion and target audiences during trade shows or events.