Honoring superior booth design, Marmomacc presented the Best Communicator Awards during the fair. Since its inception six years ago, the award has become a sought-after prize that recognizes the exhibit booth designs that best reveal and convey the constructive, communicative and decorative potential and prospects of stone materials. Thoughtful trade show stands effectively become a vital communications medium — combining an architectural impact with company marketing — conveying a more complete knowledge and culture of marble and natural stone, together with surprise, excitement and atmosphere.
The jury consisted of Enrico Morteo, journalist, historian and design critic; Chantal Clavier Hamaide, editor of design magazine “Intramuros;” Porzia Bergamasco, freelance journalist and ADI exhibit design manager; Aldo Bottoli, Scientific Director of the Colour Design Observatory; and Mauro Albano, Marmomacc Brand Manager. After reviewing and evaluating all the stands at the exhibition, jury members highlighted the examples especially worthy of attention as regards to care and insight in emphasizing and conveying research and material quality through exhibit design.