Veronafiere-Marmomacc takes majority share in Vitoria Stone Fair-Brazil as part of global expansion
At the recent edition of Marmomacc, the world’s largest stone trade fair in Verona, Italy, show owner Veronafiere announced several global expansion initiatives. Among them, the organization has taken a majority share in two stone industry events in Brazil. The $3.5 million (2.7 million euro) operation involves the acquisition by VeronaFiere of 60% (with an option for 100%) of Milanez & Milaneze, the Brazilian company that operates South America’s two largest marble and granite exhibitions: Vitória Stone Fair and Cachoeiro Stone Fair, both in the stone-rich Espirito Santo State. A new company was established, Veronafiere do Brazil.
Additionally, Veronafiere’s best-known brands in the construction industry — Marmomacc and Samoter — are creating MS Africa & Middle East, The International Trade Fair for Stone Design, Technology, Earthmoving and Building Machinery. This new event will take place in Cairo, Egypt, from December 9 to 12, 2013, and it will be promoted by Veronafiere with Egyptian partner Art Line. The goal is to strengthen its internationalization and penetrate markets linked with building in North Africa and the Middle East.