Applying lab surface expertise to kitchen countertops
“Although the company has been in the kitchen countertop business a little over six months, shipping its first order in September 2006, we expect seven-figure sales from this product line in its first full sales year, doubling in its second year, and to be ready to expand production operations shortly thereafter,” said Wayne D. Pedlar, general manager.
Pedlar added that Durcon’s rapid growth in the highly competitive kitchen countertop industry is due to its straightforward business plan. From the outset, it wanted to establish itself in the sector with a simple and attractive competitive pricing structure, a well-connected marketing and distribution partner and a reliable quartz product.