The Genuine Stone™ site, developed in partnership with McKee Wallwork Cleveland, reflects the NSC’s new branding message, “As Genuine as You,” and offers architects, designers and builders solid examples of ways to bring that message to life using genuine stone.
“Our primary goal is to create a one-stop shop for people to find the answers and resources they need with regard to stone,” said Sarah Biondi, account manager at McKee Wallwork Cleveland. “Furthermore, the Web site tackles some of the misconceptions and myths currently in the marketplace about natural stone products.”