New marketing campaign expected to boost attendance at CarraraMarmotec 2005
Since the end of last year's exhibition, organizer Internazionale Marmi e Macchine (IMM) has launched a publicity campaign through Italian and foreign trade publications -- with special attention being given to the U.S. market. For the first time, ads for CarraraMarmotec appeared in U.S. architecture magazines, including Architectural Record.
Additional campaign efforts included IMM representatives being present at well-known international exhibitions around the world, and participating in conferences, workshops, seminars and meetings with trade associations. Through a targeted mailing campaign, the promotional activity was expected to reach more than 50,000 people across the globe, reported IMM.