Newsline: INSTALLATION PRODUCT COMPANY IS COMMITTED TO GREEN BUILDING
In 1956, Laticrete International, Inc. introduced the first thin-bed, latex-Portland cement adhesive to the market. Since then, the company reports that it has led the world in innovative ceramic tile and stone installation systems and based them on environmentally safe "green" guidelines.
According to company chairperson and founder Henry M. Rothberg, Laticrete product research has always made an effort to produce secure installation materials. From solvent-free water-based waterproofing to FDA-approved epoxies, Laticrete continues to introduce products that are safe for the user, non-toxic and environmentally friendly. "I just wanted a product that was safe and non-toxic right from the start," said Rothberg.