This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
This Website Uses Cookies By closing this message or continuing to use our site, you agree to our cookie policy. Learn MoreThis website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
The participants were organized into small groups, which traveled as motorcades through the scenic mountain region. While a number of people chose to ride motor bikes, others completed the drive in convertibles. But unexpected snowy conditions caused for convertible tops to be up and slippery rides for the motor bikes. Despite the wintry weather elements, however, the event was a success for the participants.
According to Stefan Burckhardt, the company's marketing director, the tour was a change of pace for the Germans, who are typically conservative. "It's not the German mentality to say, 'Hey, we're the greatest,' " he said. Therefore, Burckhardt came up with the idea of the diamond tour as a way for Dr. Fritsch to show appreciation to its customers and create a social setting for everyone to celebrate the prosperity of the German industrial diamond business.