The participants were organized into small groups, which traveled as motorcades through the scenic mountain region. While a number of people chose to ride motor bikes, others completed the drive in convertibles. But unexpected snowy conditions caused for convertible tops to be up and slippery rides for the motor bikes. Despite the wintry weather elements, however, the event was a success for the participants.

According to Stefan Burckhardt, the company's marketing director, the tour was a change of pace for the Germans, who are typically conservative. "It's not the German mentality to say, 'Hey, we're the greatest,' " he said. Therefore, Burckhardt came up with the idea of the diamond tour as a way for Dr. Fritsch to show appreciation to its customers and create a social setting for everyone to celebrate the prosperity of the German industrial diamond business.