Now that the Internet is firmly in place as a primary source of finding information on stone, the Stone World staff is receiving more calls than ever from natural stone consumers. By “consumers,†I don't mean stone importers, fabricators, distributors or even retailers. I'm talking about the homeowners; about Mrs. Robinson, who is remodeling her kitchen in the suburbs of Dallas, and she is trying to decide what type of stone to use. So she goes on “Yahoo.com†and searches for sites that deal with natural stone design, and this ultimately leads her to our homepage at www.stoneworld.com.
And since I sit in the editor's chair here, the call I typically receive goes something like this: “Hello? Stone World? I am researching granite on the Internet, and I just saw the prettiest stone countertop on your Web site. It was yellow, with black spots. What's the name of that stone, and how much does it cost?â€