“All of our stores need to be luxurious in addition to being viable retail entities,†said Lee Pearce, Worldwide Director of Store Planning & Architectural Services for the Gucci Group. “We gear our individual store sizes and the merchandise represented on a case by case scenario. Obviously Beverly Hills is one of the top five fashion/retail cities throughout the world, and the level of investment and finishes reflects this importance.â€
Indiana limestone was chosen for the facade of the new boutique -- which has 1,450 square feet of selling space -- to be consistent with the elaborate stonework of the nearby flagship store. “We wanted to provide our clientele with a true luxury goods shopping experience,†said Pearce. “The materials and the finishes [of the premiere flagship store] reflect the overall aesthetic of the house -- Italian craftsmanship and quality -- and many finishes are a nod to the historical Gucci stores of Europe.â€