The campaign was based around ushering in 21st century technology to the retail sector of stone sales, with a product called The Workshop. The new display unit incorporates 30 sample boards with powerful design software to illustrate the variation and possible finishes of over 2,800 stone configurations, according to American Stone.
The products range from commonly used field tiles and layout patterns
to custom mosaics and decoratives involving more than one type of material. The unit takes up only 25 square feet of floor space, and the software program is as easy to use as the cash won at the show, said the company.