Over the past month or so, the Stone World staff has attended a broad range of trade shows around the world: the American Institute of Architects (AIA) Convention & Expo in Denver, CO; Coverings in New Orleans, LA; Stone+Tec in Nuremberg, Germany; and Carraramarmotec in Carrara, Italy. But despite the fact that all of these shows are specific to the international stone industry (even the AIA Expo has a Stone & Tile Pavilion), they all took place over the same 14-day period. Even with five different staff members traveling to these various shows, we're all exhausted by now.
For those readers who somehow attended all four shows, congratulations and enjoy the frequent flyer miles. For the rest of us, however, this is just too much. Over the past few years, I have attended all of these shows many times, but when they are bunched together - as they were this year - it becomes prohibitive. With day-to-day business demands and family obligations, a simple four- or five-day trip to a trade show can be difficult, let alone a two-week jaunt to four cities in three different countries. Add to this the required trips for sales calls, block evaluation and other types of sourcing that are common to the stone industry, and the travel ledger becomes even more daunting.