NEW ORLEANS, LA -- Laticrete International Inc. recently launched its "New European Technology" Latapoxy 310 Stone Adhesive at CoveringsR 2001, held in New Orleans from May 21 to 23. This revolutionary new adhesive was introduced via a high-profile, nation-wide advertising promotion with the "spokesperson" being none other than the infamous "Jack."
"Jack" is Jack Westervelt, a Technical Representative for Laticrete in California, who demonstrated the product's capabilities by hanging onto a marble slab that was installed with Latapoxy 310 Rapid Stone Adhesive 15 minutes earlier. His actions were captured by secret camera, and the rest is history.