In its initial stages, Jerusalem Gardens focused on marketing its stone within Israel. But eventually, they began supplying stone for projects overseas. "This developed because a number of architects and project managers we were working with in Israel asked if we could supply our stone to some of the projects that they were working on elsewhere around the world," explained Ze?ev Petrucci, export manager for Jerusalem Gardens.
The new factory is centrally located within Israel, between Jerusalem and Tel Aviv and a 20-minute car drive from Ben-Gurian International Airport. It stands in the industrial area of Har-Tuv just outside of the city limits of Beit Shemesh. According to Petrucci, the area is referred to the "Tuscany of Israel" by Israelis.