Stone World Blog


Helping Construction Pros Navigate In a Digital World

June 25, 2010
/ Print / Reprints /
ShareMore
/ Text Size+
©iStockphoto.com/ElementalImaging


Not long ago, most professionals belonged to their national, state or local association. Or they belonged to a peer group, civic club, or some organization that exposed them to new ideas, skills, and tools, all while networking with other pros.

Today many legacy organizations are struggling to be relevant because some of what they offer is duplicated on the Internet, which is often faster, deeper and cheaper.

Associations are responding with better electronic tools and information. And yet, some long-term members question the groups value. Because they are no longer getting benefits like printed manuals, reports, and newsletters, members are disappointed and drop out. This seems unfair to legacy organizations that do embrace the future and offer new services. Unfortunately, people are fickle when confronted with change.

So do new organizations enjoy an advantage? They have no legacy issues to overcome and are free to focus on new technologies and hot trends. One example just showed up on my radar.

BNP Media joined the Construction Marketing Association, a group formed in late 2009. The group serves brand owners – mostly manufacturers of construction products or service providers. CMA went live with its web site (www.constructionmarketingassociation.org/) in April.

CMA founder Neil Brown has worked for years helping clients market their companies. As a consultant transitioning into eMedia, Brown felt there was a void among brand owners of construction-related products and services.

Brown noticed a construction organization in Europe was addressing eMedia issues and decided it would be a good idea to form a similar group in North America. While not averse to traditional marketing, CMA launched with a focus on offering tools that help evaluate a company’s Internet presence and identify fresh ways to market products.

Last week CMA sent out a press release introducing a brand rating service. Here’s a summary from the CMA web site:

“The Construction Marketing Association (CMA) announces the Construction Brand Internet Index (CBII). A comprehensive rating of the Internet presence of top construction brands based on over 50 variables.

The rating identifies how effective a specific Web site domain is relative to other websites. The ratings are based on key search engine data, Web site meta structure, traffic, social media integration (use of blogs, Facebook, Twitter, YouTube, etc.), inbound links, indexed pages and more.”


Brown is hoping to attract 500 members in the next 12 months, a lofty goal in this period of uncertainty.  CMA is using a combination of email marketing, Facebook, Twitter, LinkedIn, blogs and YouTube to attract attention, so it is practicing what it is preaching. 

It’s hard to predict how deeply a new association with a different vision will resonate in world that gets more crowded and cluttered by the day. It’s a new frontier for all of us. 
You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

The Stone Fashion Show at Marmomacc in Verona

As usual, stone suppliers from Italy and around the world relied on the Marmomacc fair to showcase some of the latest stone materials to the international marketplace. The following is a look at just some of the stone materials on display in Verona.

Stone World Magazine

Stone World August 2014 cover

2014 August

Check out the August issue of Stone World which features content about the MIA/Stone World Summit in Virginia and a sneak peek of TISE East.

Table Of Contents Subscribe

Contemporary Stone & Tile Design Magazine

CSTD Summer 2014 cover

2014 Summer

Check out articles about the Windy Creek Casino renovation,the El Alear Condominium complex in San Pedro Garza Garcia, and a Coverings product review.

Table Of Contents Subscribe

STONE STANDARD

Are you aware of the new stone standard – ANSI/NSC 373 Sustainability Assessment for Natural Dimension Stone?
View Results Poll Archive

The Stone World Store

How_To_Polish_&_Restore_Mar.gif
How to Polish & Restore Marble Flooring

This video will show you step-by-step how to resurface and polish marble flooring from grinding and removing lippage and scratches to achieving a highly reflective polish.

More Products

Stone Guide

2014 Stone World Stone Guide

The directory for Stone, Equipment and Supplies - the single information resource readers turn to.

Stone Industry Education

stone industry educationStone Industry Education is sponsored by Stone World Magazine and Marble Institute of America. The SIE events will help you: strengthen your skills, build your business, and  increase profit in your shop.  Check out stoneindustryeducation.com to register for upcoming fabricator and installer seminars.

STAY CONNECTED

facebook logo Twitter  YouTubeGoogle+