Stone World Blog


Eat or Be Eaten

November 7, 2008

I love nature shows, especially those that demonstrate ferocity in the animal kingdom. Last night I caught a segment where an imposing monitor lizard went looking for lunch in a badger’s den, only to end up becoming lunch for the badger.

In business, I subscribe to the theory that you provide the best products and services and let the market dictate who wins or loses. But it’s also wise to know your competition in order to articulate your advantages to the market.

Sometimes it even makes sense to buy, merge with or sell to a competitor. Perhaps it’s now time for your company to consider one of these options.

To gain insight into this topic, Clear Seas Research* surveyed hundreds of participants in our Building Materials Panel. The panel, comprised of subscribers to BNP Media’s construction-themed magazines, provided intriguing insight into the competitive mindset of contractors, wholesalers, designers and engineers during this challenging period.

When panel members were asked if any of their competitors had gone out of business in 2008, 40% said no. The other 60% indicated a mean average of three competitors had bit the dust. That’s a lot of roadkill.

Looking into 2009, only 27% of respondents believe that none of their competitors will fold. Conversely, 73% said they expect a mean average of four competitors to go out of business next year. If accurate, there’s even more carnage facing the construction trades.

When respondents listed reasons why they felt their competitors failed this year or will fail in 2009, five words were repeated frequently:

  • Bad (bidding, branding, debt, clients, installations, reputation, service)
  • Lack of (advertising, business skills, capital, cash flow, customer base)
  • Low (demand, prices, sales, margins)
  • No (work, credit, management training, new construction market)
  • Poor (economy, marketing, planning, workmanship)
 
Some respondents were blunt about their dead competitors:

Did not do customer follow up.
Didn’t brand themselves well.
Exorbitant spending when things were good.
Pricing too low, not sustainable.
Unable to collect from accounts.
Owed the bank too much money.


What, if anything, should your company do in response to these market conditions?

When asked how likely it is that their company would consider selling to or merging with another company, only 3% of respondents said it was “likely” their company would pursue these options. Both survival and expansion were cited by respondents as reasons for selling/merging:

Keep my employees and myself employed.
Merge skills and assets to survive economic crises.
Open up new geographic areas of business.
To consolidate resources.
Opportunity for owner to cash out.

However, when asked how likely it is that their company would consider buying a competitor in 2009, 12% of respondent said it was “likely/very likely” they would do so. Here are a few reasons respondents gave for buying a competitor:

Gain customers at fire-sale prices.
Obtain equipment and real estate at a decent price.
Increase market share.
Better regional representation.
Diversify.


Only an owner (or, in some cases, the owner’s bank!) can determine if now is a good time to sell, merge or buy a competitor. It’s a simple but daunting question. Is it time to eat, or be eaten?

*Clear Seas Research provides custom research, reports, and analysis for the construction field. For more information, contact Kelly Clinton at clintonk@clearseasresearch .
You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

StonExpo 2015 Product Showcase

Check out the latest products from the StonExpo trade show.

Stone World Magazine

Stone World February 2015

2015 February

This month's issue features articles about various quarries such as TexaStone Quarries in Garden City, Texas and Vermont Quarries Corp.

Table Of Contents Subscribe

Contemporary Stone & Tile Design Magazine

CSTD Winter 2015 cover

2015 Winter

This issue of Contemporary Stone & Tile Design features the Tile of Spain design awards. Also highlighted in this edition is the Ceramics of Italy Tile Competition — sponsored by Confindustria Ceramica (the Italian Association of Ceramics) and the Italian Trade Commission

Table Of Contents Subscribe

STONE STANDARD

Are you aware of the new stone standard – ANSI/NSC 373 Sustainability Assessment for Natural Dimension Stone?
View Results Poll Archive

The Stone World Store

How_To_Polish_&_Restore_Mar.gif
How to Polish & Restore Marble Flooring

This video will show you step-by-step how to resurface and polish marble flooring from grinding and removing lippage and scratches to achieving a highly reflective polish.

More Products

Stone Industry Education

Stone Industry Education

From fabrication...to installation...to marketing and much more!  We provide natural stone professionals with stone knowledge and education they can count on, as well as great networking opportunities. Click here to go to Stone Industry Education.

STAY CONNECTED

facebook logo Twitter  YouTubeGoogle+

Stone Guide 2014

2014 Stone World Stone Guide

The directory for Stone, Equipment and Supplies - the single information resource readers turn to.