The Vitória Stone Fair - which will take place in the heart of the stone-producing Espírito Santo State of Brazil from February 10 to 13- remains a key event for the international stone trade.
After more than a decade of exponential growth,
exports of Brazilian granite to the U.S. saw their first-ever decline in 2008 -
dropping from an all-time high of $555.05 million in 2007 to a projected total
of $409.70 last year (according to data extrapolated from the first two-thirds
of the year). But even despite a projected decline of more than 26%, Brazil remains by far the largest exporter of
granite to the U.S.
and producers of Brazilian stone are continually exploring new materials with
an eye on the American marketplace. With this in mind, the Vitória Stone Fair -
which will take place in the heart of the stone-producing Espírito Santo State
from February 10 to 13- remains a key event for the international stone trade.
Exhibitors at the Vitória Stone Fair represent
stone suppliers from all regions of Brazil, and some international exhibitors
are also present at the event.
In terms of exhibitors, the 2008 Vitória Stone
Fair had a record number of companies displaying stone, machinery and related
products, as the total of over 400 was a 15% increase over 2007. Moreover,
attendees at the event were able to see a broad range of materials - many of
which are being produced specifically with the U.S. market in mind.
photo courtesy of Marmocil--
Visitors to the event will be able find sources for some of the most popular materials coming out of Brazil.
Many of the exhibitors at the event come from
the Espírito Santo State of Brazil, including firms from both the Cachoeiro de
Itapemirim area and the Vitória area, as well as the states of Bahia, Minas
Gerais, São Paulo, Rio de Janeiro, Pará, Paraná, Paraíba, Pernambuco, Ceará,
Piauí, Roraima, Rio Grande do Sul and Santa Catarina. There were also some
stone exhibitors from nations such as Turkey, Egypt, Peru and other
Besides the exotic and classic stones, new technology also gained the attention
of entrepreneurs - including large-scale machinery from Italy.
photo courtesy of Bramagran--
In addition to granite slabs, exotic stones such as Nacarado quartzite can also
be found at the fair.
According to event organizer Milanez &
Milaneze, attendance at the 2008 Vitória Stone Fair totaled 33,374, which was
comparable to 2007’s record total of 35,797.
This attendance total included an all-time high of over 2,400 foreign visitors
from more than 60 nations around the world. In addition to Americans, the event
was attended by professionals from Eastern Europe, Latin America, Asia and the
The exhibition is held in an area of over 375,000 square feet (35,000 sq.m),
and the facilities have been upgraded with air conditioning and improved
The Vitória Stone Fair also includes a detailed
conference program, which addresses international business issues relating to
the stone trade.
According to Milanez & Milaneze, close to
400 exhibitors will again be on hand at the Vitória Stone Fair, and over 300
commercial varieties of stone will be on display. Included will be exotic
one-of-a-kind materials as well as the traditional stones of
Many Brazilian stone producers use the Vitória Stone Fair to launch new
materials to the marketplace, including varieties of marble, granite, slate,
quartzite and other stones. In addition to stone materials, the event includes
a range of stoneworking machinery, particularly for large-scale stone plants,
as well as tooling, accessories, adhesives, maintenance products and resins.
EspÃrito Santo's Industry
The fair’s location within Espírito Santo gives
attendees the opportunity to visit some of the many stoneworking plants in the
Vitória area, which are being developed and upgraded on a continual basis.
According to show organizers, the Espírito
is responsible for nearly half of Brazil’s stone production as well
as its exports. It is also the home of the Vitória port complex, which has
Espírito Santo into a major Brazilian export center for blocks and
Besides the Vitória Stone Fair, Milanez & Milaneze conducts the Cachoeiro
Stone Fair every August, also in the Espírito
For more information on both events, or assistance with travel, visit:
Sidebar: Assessing Brazil's Performance in 2008
To give some perspective on the importance of
Brazilian stone in the international marketplace, a report on Brazil’s stone
industry for the first half of 2008 was released by Milanez & Milaneze,
organizers of the Vitória Stone Fair. According to this report, the Brazilian
dimensional stone industry exported $472.43 million worth of stone during the
first half of 2008, with a total export volume of 1.01 million tons.
In the Brazilian export sector, processed stone represented 81.75% of the
revenue and 54.07% of the physical volume shipped, with 18.25% of value and
45.93% of volume coming from raw stones.
While the finished granite slab exports are clearly the centerpiece for the
Brazilian stone industry, revenue has increased in other areas. The portion of
overall revenue derived from block sales increased from 16.97% to 18.25% last
year. Additionally, the portion of revenue from slate increased from 8.85% to
11.84%, and revenue share from quartzite increased from 3.92% to
The main destinations for the Brazilian blocks exports (including marble and
granite) were China (39.53%), Italy (29.58%) and Spain
Among the various states in Brazil, companies from Espírito Santo are
particularly focused on slab exports, which comprise 84% of the total exported
value from the state. Moreover, it is responsible for 65% of all of Brazil’s slab
exports, according to the report.