A total of 38,209 retailers, manufacturers, distributors, architects, designers, builders and installers from around the world attended the event, making a 6% increase over 2004. The event had almost 500,000 net square feet of exhibit space, and a record-breaking 1,054 exhibiting companies participated in the show, which is a 14% jump from last year.
â€œEveryone I talked to, exhibitor and attendee alike, said they were experiencing a terrific show,â€ said Chris Davis, CEO, World Floor Covering Association (WFCA), the show's official sponsor. â€œTraffic was steady and strong. Exhibitors were busy and the 'buzz' on the show floor was this was the best Surfaces yet. We were ecstatic about the reaction.â€
The conference program drew attendees who were serious about education and improving their businesses. A total of 2,456 sessions were attended, a 52% increase over 2004. This year's conference program included 41 pre-show workshops and seminars covering marketing, sales, business, installation and design.
The â€œInstallation Showcaseâ€ was also successful, with seven sessions sponsored by the International Certified Floorcovering Installers Association (CFI), Floor Covering Installer and National Floor Trends magazines and the WFCA. Speakers focused on some of the more challenging types of installation, including mixed media.
Surfaces 2006 will take place from February 1 to 3, once again at the Sands Expo & Convention Center in Las Vegas.
â€œWe are very pleased to have won the distributor cash award,â€ said Clay Covington, general sales manager for Butler-Johnson. â€œWhat a great incentive for distributors. This truly was a bonus for us.â€
Participating companies in the Surfaces 2005 Distributor Program actively assisted in promoting attendance to their clients/members via mailings, newsletters and Web sites. Then, retailers signed up using codes that were assigned to each distributor. At the close of Surfaces, the number of verified attendees registered using each code were confirmed, and Butler-Johnson was named the Grand Prize winner.