Stone World

Stanley Steemer and Custom Building Products form alliance

January 18, 2012
DUBLIN, OH -- Homeowners and businesses experiencing problems with their tile and grout work have a new nationwide resource to which they can turn. Stanley Steemer International, Inc. of Dublin, OH -- a recognized national leader in deep-cleaning carpet, upholstery, tile, wood, air ducts and water extraction services -- has announced a claims resolution tile and grout alliance with Custom Building Products of Seal Beach, CA -- a leading manufacturer of tile and stone installation systems.

By working together, Stanley Steemer and Custom Building Products are building an unprecedented, nationwide tile cleaning and restoration service, report the companies. For Stanley Steemer, this partnership reinforces its position as a rapidly strengthening national player in the tile cleaning and restoration industry. And the combined breadth of the Custom Building Products and Stanley Steemer service territories means remediation services will be available to approximately 92% of the U.S. population.

"This new alliance allows both Stanley Steemer and Custom Building Products to focus on what each company does best while taking advantage of cross-selling opportunities from each company's client base," said Nino DiVincenzo, National Tile and Grout Manager at Stanley Steemer. "Custom Building Products can continue to deliver the highest-quality tile and stone installation products and services, while the professionals at Stanley Steemer will provide expert cleaning, restoration and customer service."

As tile and stone continue to grow in popularity as a finishing material due to improved cost and manufacturing efficiencies, so too has the market demand for cleaning and restoration services, according to DiVincenzo. Those market factors have driven Stanley Steemer's residential and commercial tile cleaning and restoration service to consistent double-digit growth each year during the past decade.

"We are proud to have our relationship with Stanley Steemer," said David deBear, Custom Building Products' National Construction Services Manager. "Stanley Steemer's ability to cater to the customer in a timely and professional manner holds great value for us. In turn, we refer large national accounts to Stanley Steemer as they often come to us for long-term maintenance solutions. This relationship is still young, but promises to be long-term and profitable for both of us."

Stanley Steemer's commitment to the alliance includes incorporation of Custom Building Products' industry-leading Aqua Mix sealer and cleaners into its arsenal of proprietary cleaning products and methods, as well as a comprehensive training program for Stanley Steemer personnel to diagnose and troubleshoot problems in the field. Custom Building Products, meanwhile, will refer customer issues and maintenance for large national accounts, like Home Depot and Daltile, to Stanley Steemer.

"We believe there will be opportunities to expand this relationship in the future, but right now we're totally focused upon building the foundation for this relationship with top-notch service for Custom Building Products customers," said DiVincenzo.