The show organizers at NurnbergMesse will be promoting a new logo for Stone+Tec, depicting a carefully constructed stone pile. Referred to as cairns or "snowmen" by hikers and mountaineers, these stone piles are placed at the edge of a trail to point out the correct direction in rocky and difficult terrain. The design combines archaic aesthetics and symbolic associations, according to the organizers. The small solitary tower protrudes from the landscape with simple elegance, and at the same time suggests the hand of the person who worked the stone. Stoneworking is one of mankind's oldest cultural achievements, and the theme of the new logo is therefore a symbol of how stone is timeless, reports NurnbergMesse.
For more information, visit the exhibition's Web site at: www.stone-tec.com or contact Roland Kast or Andrea Kalrait at: +49 (0) 9 11-86 06-81 08, -81 69; Fax: +49 (0) 9 11-86 06-82 58; or E-mail: firstname.lastname@example.org.