Stone World

Marble Institute Of America Develops Cconsumer Brochure ...

December 1, 2002
The Marble Institute of America, Inc. (MIA) has developed a new, four-color brochure for consumers entitled, "Beautify Your Home with Natural Stone." The 12-page booklet identifies the types of natural stone available to homeowners and common interior and exterior home uses. The literature also includes information about the care and maintenance of natural stone, a Q&A section, and tips on selecting and working with a qualified stone contractor.

In the first two weeks following the brochure's release, MIA members purchased 30,000 copies to distribute to their clients and potential clients. "As the natural stone industry's leading advocate, our mission is to educate the commercial and residential marketplaces about the beauty, versatility, and long-lasting value of natural stone," stated MIA Executive Vice President Garis F. Distelhorst. "This new consumer education initiative will help spur demand for natural stone within the residential marketplace, which will benefit MIA members and others in the natural stone industry and architectural and design professionals."

MIA also will soon be launching a Web site for consumers, architects and designers: www.usenaturalstone.com. Packets of 25 brochures can be purchased from MIA online at www.marble-institute.com or by calling 440-250-9222. Quantity discounts are available, and MIA members receive preferred pricing.