Stone World

Dry-Treat enhances image

May 1, 2006


ST. LEONARD'S, AUSTRALIA - Dry-Treat, maker of impregnating sealers and cleaners, began 2006 sporting a fresh look, including a new company logo and branding featured on all product labels, a Web site and Point of Sale material.

The new image comes as the company continues its growth across Asia, the Middle East, Europe and North America. Dry-Treat sealers and cleaners are now sold in 30 countries worldwide, and the need for a more quality and a global look was clear, the company reports.

Dry-Treat's new logo and branding reflects the company's continued making of high-quality, reliable products, which is also evident in the new slogan 'Excellence in sealing products,' Dry-Treat reports.

Stuart Anderson, Managing Director of Dry-Treat, believes the new branding will offer a refreshing look to the company. “By offering a more sophisticated and energizing image, we hope to continue to appeal to our existing customers, yet at the same time, capture new ones,” he said. “Dry-Treat has been providing quality sealers since 1991, and we hope to continue to rapidly grow as we push into new markets.”