Stone World

Coverings returns home to Orlando

April 9, 2002
Coverings 2002 will be returning to the Orange County Convention Center in Orlando, FL, from May 6 to 9.


Over 25,000 attendees are expected at the event, coming from 40 different countries.
After a one-year stint in New Orleans, Coverings 2002 is returning to Orlando, FL, where it has taken place for several years. The show, which is also referred to as "The International Tile & Stone Exposition," is set to take place from May 6 to 9.

The show features over 1,100 exhibitors from North America and around the world. This includes an extensive range of stone suppliers, who will be exhibiting granite, marble, limestone, slate, sandstone and other materials in tiles, slabs, custom-fabricated pieces, mosaics and more. Additionally, the exposition will include suppliers of stoneworking equipment and accessories, stone maintenance and preservation products and installation materials. Underscoring the international flavor of the event, many countries grouped firms together in national pavilions in 2001, including Italy, Spain, Portugal, Turkey and Israel.

Last year?s event drew over 25,000 visitors from 40 different countries, including as far away as South America, Turkey, Taiwan, Israel, The Philippines and The Republic of China. Additionally, visitors came from the European nations of Spain, Italy, France, Germany and England.

To make Coverings 2002 even more attractive to visitors, the organizer of the event, Trade Show International (TSI), is offering free show registration, free entrance into all educational conferences and seminars, and free shuttle buses on show days to the Orange County Convention Center from official hotels that are not in walking distance to the center. "We?re determined to make it as easy and economical as possible to attend Coverings 2002 in these stressful times," said William J. Mason, show organizer. "Coverings is a huge show with over 1,100 important exhibits to be covered by attendees. The easier we can make it for the busy professionals who attend the show, the more beneficial and profitable it will be for everyone."

Adding to the ease of attendance, attendees can pre-register and reserve a hotel room at one of the 32 official Coverings hotels by visiting the show?s Web site at www.coverings.com.

The Vision 2002 conference will include a broad range of educational sessions, covering topics related to natural stone as well as general business and retailing.

New innovations

Once again, during the months leading up to the event, Coverings turned to the industry for suggestions with its "Great Ideas Contest." This year, the Grand Prize of $1,500 went to Ken Wiedemann, president of United Tile and chairman of Sonoma Tilemakers. Wiedemann suggested that Coverings set up a section on the show floor that can accommodate companies with established distribution networks who want to be a part of the show, but don?t require the standard size booth. He proposed that the show establish a permanent area where these companies can easily set up small displays and meet with their customers on an appointment-only basis.

In response to this suggestion, Coverings is offering Meeting Room Suites to meet the needs of these companies. These attractive suites are being provided for companies who desire to have a presence at the exposition, but only want limited exposure so they can enjoy total privacy on an-appointment basis with prospects or existing clients.

Two runner-up "great ideas" each received $250 cash awards. Jan Leong of Monterey Ceramic Tile & Marble in Rosemead, CA, suggested that the event provide a concierge staff to guide and direct attendees to various locations throughout the Orange County Convention Center during the four days of the show. Acting on this recommendation, Coverings? manage-ment has created six information booths for the 2002 show that will be located on the show floor. These easily accessible booths will be staffed with a host or hostess who will have immediate access, via computer, to information regarding the location of various amenities and specific booth locations on the show floor. In essence, the six "concierges" will act as information guides for attendees who need help with anything pertaining to the show.

Gary Free, of Reliable Tile in Goose Creek, SC, received a "runner-up" award for suggesting that the organizers create a "Coverings Display," with contact information and brochures that could be set up in tile distributors? showrooms around the country prior to the show. As a result of this suggestion, Coverings created an attractive display promoting the show, which was sent to distributors in the U.S. It was expected that the displays would provide information to those people within the industry who are not fully knowledgeable regarding Coverings.

High-profile speakers at the event will include internationally renowned interior designer Mario Buatta, who will present "Interior Design Lifestyles" on Tuesday, May 7, from 12:30 to 1:30 p.m.

Event co-sponsors

As testament to Coverings? status as a forum for new design options, a total of seven nationally and internationally recognized organizations associated with the design, architecture and construction professions, have announced their decision to serve as official co-sponsors of the event.,

The co-sponsoring organizations include chapters from the American Institute of Architects, (AIA), the American Society of Interior Designers (ASID), the International Interior Design Association (IIDA), the Construction Specifiers Institute (CSI), the Tile Contractors Association of America (TCAA) and the Terrazzo, Tile & Marble Association of Canada (TTMAC).

Representing the American Institute of Architects (AIA) will be the Orlando Chapter of the prestigious organization. John P. Ehrig, FAIA, president of the Chapter, welcomed Coverings back to Orlando in a letter underlining the importance of the show?s conference program, Vision 2002. "Coverings is a dynamic show and conference. Just about everything in the world you would want to know about these finishes will be discussed in the many seminars or will be on display," Ehrig noted.

Both the Florida North and Florida South Chapters of the American Society of Interior Designers (ASID) will be represented by co-sponsorships at Coverings 2002. William Kobrynich, ASID, president of Florida South, cited the annual show as "a provider of expert knowledge, support, insight and networking possibilities. . . .the frontline team players and consultants that can offer the crucial assistance designers require throughout the design, specification and ordering process." Roberta L. LeMoine, ASID, president of the North Chapter, noted, "Whether you are a professional, allied or student member, this show is one that shouldn?t be missed. . . the conference session topics are based upon new ideas, latest trends, and issues relevant to the interior design profession." LeMoine also noted that the Florida North Chapter would be holding its Board Meeting at Coverings 2002 this year.

The Florida Chapter of the International Interior Design Association (IIDA) will also be represented on Coverings? co-sponsorship roster. Julie Hargrove, IIDA, president of the chapter of the international design organization, noted that in past years, the trade show "has provided our membership with a unique opportunity to observe and gather valuable insight into the product knowledge and innovative ideas that are so essential to today?s professional designer."

Returning once again as a co-sponsor is the Terrazzo, Tile & Marble Association of Canada (TTMAC). President Dennis Edissi commented, "Coverings is a show that offers attendees an opportunity to learn solutions to problems and gain product knowledge that will be of value to success in the hard surface industry. We are honored to once again serve as a co-sponsor of this excellent trade show."

In addition to the design and construction organizations, the show is being co-sponsored by the National Association of Floor Covering Distributors (NAFCD), a premiere U.S. association dedicated to the wholesale distribution in the floor covering industry. This marks the second time that the organization has accepted official co-sponsorship of Coverings, according to Hoy Lanning, association president. "This is a key co-sponsorship," noted Bob Daniels, chairman of Coverings. "NAFCD membership encompasses some of the most important distributors and suppliers of floor covering products throughout the U.S., Canada and Europe. NAFCD distributor members represent the vast majority of products sold in the U.S. that flow to retailers via distributors. Increasingly, NAFCD members have contributed to expanding the distribution channels that tile and stone moves through."

Keynote speakers

For each of the four days, Coverings has lined up international renowned speakers to deliver a keynote address.

The keynote speaker on Monday, May 6, will be Frank Pacetta, Xerox turnaround guru and author of "Don?t Fire Them, Fire Them Up!" Pacetta will challenge his listeners to be effective leaders and build teamwork through motivation and management. His presentation, based on his newest book, "Stop Whining and Start Winning," is intended to broaden an executive?s scope and context for what to do to create a productive, energized, efficient and successful work environment. Highlights of Pacetta?s speech will include "Jump-starting a stalled business," "Being an effective leader," and "Making contact with your customers and your employees."

Afterburner Seminars, one of the country?s hottest producers of management training seminars, will present a dynamic keynote address on Tuesday, May 7. Afterburners was founded in 1996 by F-15 fighter pilot Jim Murphy, who has combined seven years in the United States Air Force with top-level business management experience to create a company that specializes in the strategic application of pilot training techniques to everyday business. At Coverings, two of Afterburners? elite corps of fighter pilots will demonstrate "that today, more than ever, business is combat. It is fast, high tech, and can change directions instantly. The ability to assess risk, prioritize tasks, and overcome challenges can mean success or failure." Murphy, who has over 3,200 hours of flight time in high-performance jet aircraft, is the author of "Business Is Combat -- A Fighter Pilot?s Guide To Winning In Modern Business Warfare." Murphy?s wingman, Bob "Squirt" Branyon, is both an F-15 mission commander for the Air National Guard and a captain for a major airline. Graduating at the top of his class from the U.S. Air Force Academy, he has mastered flying the F-4 Phantom, F-5 Tiger, F-16 Falcon, and currently the F-15 Eagle.

On Wednesday morning, May 8, Steve Lundin, best selling author of "Fish!," will help his listeners change their workplace culture and create an atmosphere where people can enjoy their work and make the workplace more productive. By sharing his powerful, personal and unique message, Lundin awakens his audiences to the possibilities that exist in every office, every home and every life. Addressing today?s most pressing work issues, including employee retention and burnout, Fish! offers wisdom that is easy to grasp, instantly applicable and profound.

Thursday, May 9 features a special All-Industry Award Ceremony Breakfast sponsored by Coverings. Addressing the audience will be Basketball Hall of Famer and award-winning television sports analyst Bill Walton, one of the most exciting and entertaining speakers to be found in the nation today. The towering Walton, whose playing awards include the NBA?s Most Valuable Player, All-NBA First Team, and the NBA?s All-Star Team, was the recipient in 1991 of NBA?s Oscar Robertson Leadership Award. Inducted into the Basketball Hall of Fame in 1993, Walton also became a member of the GTE Academic All American Hall of Fame in 1994. Still active in basketball through clinics and television commentary for numerous national and cable networks, Walton was honored by the NCAA in 1999 with its Silver Anniversary Award for making significant professional and civic contributions since completing his intercollegiate eligibility.

Design superstars

In addition to the keynote speakers, three of the top players in today?s design will be participating in the Vision 2002 conference program during Coverings. For the first time, leading designers Larry Laslo and Mario Buatta will each head up sessions at this year?s conference, plus Leatrice Eiseman, America?s "color guru," will once again be returning for another one of her seminars.

Larry Laslo, one of the design world?s most electric personalities, will be the featured speaker in the session "Creating Images & Design" on Monday, May 6 from 12:30 to 1:30 p.m. in Room 222 AB. A gifted and much sought-after designer, Laslo is a master at combining product development, interior design, marketing visual display, production and packaging. Called "design?s glamour boy" by trend forecaster Faith Popcorn, Laslo has put his unique stamp on such diverse projects as ad campaigns for Bloomingdale?s and CBS, tabletop designs for Mikasa and Towle, design collectibles for the Franklin Mint, and the interior of the famed Japanese-based Takashimaya flagship store on Fifth Avenue in New York. Laslo is celebrated as a visual merchandiser, illustrator and art director as well as an interior designer. He is a frequent contributor to Architectural Digest, the New York Times, House Beautiful, House and Garden and Vogue.

Mario Buatta, one of America?s foremost interior designers and an acknowledged icon in the design world, will be the featured speaker at the session "Interior Design Lifestyles" on Tuesday, May 7, from 12:30 to 1:30 p.m. in Room 222 AB.

As entertaining as he is informative, Buatta, who is sometimes called "The Prince of Chintz," charms audiences around the world with his insight on creating a home that is as comfortable as it is elegant, in a style dubbed by the designer as "the undecorated look." His talents are in demand by some of the world?s most discriminating clients, including Henry Ford II, Malcolm Forbes, Barbara Walters, Charlotte Ford and Billy Joel. Town and Country Magazine selected him as one of the Top 12 designers in America.

Leatrice Eiseman will pose the question, "Color Trends -- How Will They Change?" when she appears as the featured speaker on Wednesday, May 8. Back by popular demand, Eiseman is a color specialist whose expertise is recognized internationally, especially as a prime consultant to Pantone, Inc. She has helped many companies -- from small one-person start-ups to large corporations -- to make the best and most educated choices of color for product development, logos, identification, brand imaging, packaging and other applications where color choice is critical to the success of the product or environment.

As head of the Eiseman Center for Color Information and Training, she is the author of four books on color, among them, "Colors For Your Every Mood," which was chosen as a Book of the Month Club selection. Her newest book, the "Pantone Guide To Communicating With Color," was written under the aegis of her role as Executive Director of the prestigious Pantone Color Institute. Eiseman delivers her fascinating color seminars all over the world, and is widely quoted in major home and fashion publications as well as business publications such as the New York Times and the Wall Street Journal.

SIDE BAR 1:

Stone World to present educational seminars at Coverings 2002 Stone World magazine will be presenting two educational seminars at Coverings 2002, providing attendees with practical information on stone fabrication.

"How to Set Up a Large-Scale Fabrication Facility," will be moderated by Stone World Managing Editor Jennifer Adams " and presented by Jim Janochoski of Cold Spring Granite Co. The session will take place on Monday, May 6, from 10:45 to 11:35 a.m. in Room 308B. This seminar is geared toward fabricators who are considering expanding their facilities. Participants will learn how the principles of "lean manufacturing" can be successful tools in an expansion effort or even a re-organization. The lean manufacturing concept is formulated to increase productivity while at the same time improve consumer satisfaction. Fabricators might be surprised to learn that there are steps that they can take within their existing company framework to increase productivity before physically expanding.

Stone World Editor Michael Reis will be hosting a "Fabricators Forum" on May 7 from 10:45 to 11:35 a.m. in Room 312A. This session will be organized as a roundtable discussion, which will allow participants to share their professional experiences regarding some of the major issues related to stone fabrication today.

For more information on these seminars, visit the Stone World exhibitor booth while at Coverings 2002.

SIDE BAR 2:

Vision 2002 at Coverings Once again, the Coverings exposition will include a broad range of seminars, including sessions

specific to natural stone specification, installation and maintenance as well as discussions on sales, marketing

and design. The following is a description of selected seminars that will take place during the event.

May 5, 2002 (pre-show session)

Master Session

2:00 - 3:30 p.m.

Session #S2.1 ¿ Room 312C

How to Get the Most from Your Trade Booth Investment

This program is designed to provide professional training prior to the exposition that will improve attitude, selling skills and sales results for booth personnel. This training is intended to help maximize the return on trade show efforts and investment. Topics will include: "Trade Show Attendees - who they are, why they attend, and what are their expectations;" "Trade Show Etiquette: The do¿s and don¿ts;" "How to work with the press and media and utilize what is being offered." This program is suited for beginners as well as a brush-up for the experienced.

Presented by: Peter Schor, President, Dynamic Results, Inc.

May 6, 2002

Merchandising & Marketing

8:00 - 8:50 a.m.

Session #M8.1 ¿ Room 308B

How to Successfully Sell Stone

A panel of leading distributors will discuss ways they have been able to successfully market and sell stone products.

Presented by: Rick Church, Executive Director, CTDA; John Zalman, Miles Distributors; Bart Bettiga, Minnesota Tile Supply

May 6, 2002

Specification & Installation

8:00 - 8:50 a.m.

Session #M8.6 ¿ Room 311D

Foam Tile Underlayment Components from Backerboards to Shower Pans

In this seminar, participants will look at the installation specifications and product dynamics of extruded polystyrene foam-based underlayment components, including common tile backerboards and the new generation of ready-to-tile shower components, curbs, niches and shower pans. These products have some unusual characteristics, such as being waterproof, extremely lightweight and very quick to install -- all highly valued features and benefits sought within the industry. The ability to cut, shape, mold and form the extruded foam has created a whole new line of accessory components for tile underlayments.

Presented by: Dale Watnee, President, ProForm, LLC; Ted Efstratis, Owner, GSTA, LLC; Walter Paulus, Wedi USA

May 6, 2002

Specification & Installation

8:00 - 8:50 a.m.

Session #M8.9 ¿ Room 308A

Specification of Natural Stone Flooring: Issues and Liabilities

Step-by-step examples of what architects look for in stone specification and a preview of construction standards that apply to thin-set natural stone will be discussed in this session. In addition, the session will concentrate on the issue of slip resistance and the importance of proper maintenance for successful installations and happy customers.

Presented by: Vince Marazita, President, Marazita & Associates

May 6, 2002

Keynote

9:00 - 10:30 a.m.

Session #M9.1 ¿ Room 314

Stop Whining and Start Winning

Back by popular demand, Frank Pacetta, salesman extraordinaire best known for spearheading the successful turnaround of the Xerox sales team, will bring his program of motivational sales and management tactics to Coverings 2002. Based on his newest book "Stop Whining and Start Winning," Pacetta¿s presentation will challenge the audience to be effective leaders and build teamwork through motivation and management. His presentation will broaden the context for what to do to create a productive, energized, efficient and successful work environment.

Presented by: Frank Pacetta

May 6, 2002

Merchandising & Marketing

10:45 - 11:35 a.m.

Session #M10.1 ¿ Room 308B

How to Set Up a Large-Scale Fabrication Facility

This seminar will be of benefit to fabricators who are considering expanding their facilities. Participants will look at how the principles of "lean manufacturing" can be successful tools in achieving this goal. The lean manufacturing concept is formulated to increase productivity while at the same time improve consumer satisfaction. Fabricators might be surprised to learn that there are steps that they can take within their existing company framework to increase productivity before physically expanding.

Moderated by: Jennifer Adams, Managing Editor, Stone World

Presented by: Jim Janochoski, Cold Spring Granite Co.

May 6, 2002

Merchandising & Marketing

10:45 - 11:35 a.m.

Session #M10.2 ¿ Room 310

Basic Principals in Showroom Design

Many retailers and wholesalers are discovering how easy it is to sell more products with the aid of a well-designed and properly managed showroom. These businesses realize that customers now take a knowledgeable, investigative and discriminating approach to the selection of home building and home furnishing products. A growing number of consumers want to see and evaluate products that will go into their homes before making the final buying decision. Without a well-designed showroom, there is no opportunity to sell to these buyers. Success will depend upon the degree of ongoing commitment to the necessary space, personnel and attention. A variety of topics will be covered, including the four essentials of good showroom design; using the space wisely; showing as many different styles, design ideas and solutions as possible; features and benefits; traffic flow; effective displays; and much more.

Presented by: Janet Carter, Principal, Carter Lynn

May 6, 2002

Merchandising & Marketing

10:45 - 11:35 a.m.

Session #M10.3 ¿ Room 311F

Working More Closely with Your Distributor

This panel discussion will focus on the issues that are important to distributors and their customers in developing a mutually supportive relationship. What distributors offer; how to work more effectively with distributors to expand the product mix; distributors who understand the local market; product availability and delivery; sales support and training; and broad selection of product.

Moderated by: Sandy Montero, Publisher, Floor Covering Weekly

May 6, 2002

Design & Marketing Trends

10:45 - 11:35 a.m.

Session #M10.6 ¿ Room 311A

Designing with Mosaics

This session will provide a general survey of popular trends for domestic residential applications. Attendees will look at decorative stone mosaic products and projects from high-end fabricators and importers and then explore the design process for three to five individual projects. The design process will be further evaluated, allowing attendees to learn specific skills.

Presented by: Michael Golden, President, Michael R. Golden Design Inc.

May 6, 2002

Specification & Installation

10:45 - 11:35 a.m.

Session #M10.8 ¿ Room 307A

Tile & Stone with a Competitive Edge: Using Floor-Warming to Sell

Now more than ever, manufacturers, distributors, wholesalers and dealers need to find ways of making ceramic tile and natural stone more competitive in the marketplace and more attractive to consumers. This seminar will look at how electric floor-warming products are being used successfully by tile professionals to maintain and even increase their sales levels. Attendees will leave this session with an understanding of how easily floor-warming systems can be used to complement their existing tile and stone product lines. They will understand how radiant systems can serve as a marketing/sales tool in maintaining or increasing their tile sales. Attendees will also gain an understanding of the various product options available and the advantages that each system type offers in terms of installation, manufacturer support and service.

Presented by: Kevin McElroy, Director of Sales and John Rose, President, Nuheat Inc.

May 6, 2002

Specification & Installation

10:45 - 11:35 a.m.

Session #M10.9 ¿ Room 308A

Setting Industry Standards -- Canada

This session will examine the tilesetting industry standards in Canada, with an overview of today¿s challenges and how to meet them.

Moderated by: Bob Sanelli, Executive Director, TTMAC; Dale Kempster, Technical Coordinator, Schulter Systems

May 6, 2002

Specification & Installation

10:45 - 11:35 a.m.

Session #M10.10 ¿ Room 313

Time Saving Technologies: Equipment & Materials

In this seminar, participants will gain an overview of equipment and materials available to today¿s flooring contractor to minimize time delays and increase profits.

Presented by: Craig Hamilton, Director of Technical Services & Regulatory Affairs, Mapei

May 6, 2002

Design & Market Trends

12:30 - 1:30 p.m.

Session #M12.1 ¿ Room 222 AB

Creating Images & Design

Larry Laslo is heralded as one of today¿s most gifted designers and a master at combining product development, interior design, marketing visual display, production, and packaging. He is celebrated as a visual merchandiser, illustrator, art director and interior designer. As a result, he has had a tremendous impact on American design. Currently, Laslo designs for the textile industry, creating sheeting, fabric and wallpaper designs in an inspired range of colors and new concepts. He has also been recently retained to oversee and coordinate the interior design of the Takashimaya Company, Ltd. store in New York.

Presented by: Larry Laslo, Designer and Tommy Award Winner

May 7, 2002

Design & Market Trends

8:00 - 8:50 a.m.

Session #T8.5 ¿ Room 311D

Stone Trends 2002

This seminar will present a statistical overview of market segments and main "rainmakers," sourcing, marketing and sales trends on an international basis. Participants will also view award-winning projects in the stone industry.

Presented by: Vince Marazita, President, Marazita & Associates

May 7, 2002

Specification & Installation

8:00 - 8:50 a.m.

Session #T8.6 ¿ Room 311B

Moisture in Cement-Based Products

In this seminar participants will learn the various ways in which moisture enters a concrete slab, methods for testing, the effects on setting materials and the effect on tile.

Presented by: Calvin McGee, Director of Technical Services, and Art Mintie, Technical Services Supervisor, Laticrete International

May 7, 2002

Specification & Installation

8:00 - 8:50 a.m.

Session #T8.7 ¿ Room 308B

Unraveling the Mysteries of Thin-Sets and Mastics

In this session, participants will learn what thin-sets and mastics are and common product attributes. An historical perspective will be covered based on evolving product development. The differences between thin-sets and mastics will be covered, and questions will be answered regarding specific job applications. Participants will gain an understanding of mastics and thin-sets and when they can be used for the same application and what circumstances make one a better choice over another. The current technological trends for each will be discussed, followed by a discussion on specialty thin-sets regarding trends in tile types and difficult substrates and specialty mastics and installation requiring their use. The session will conclude with useful tips for using both mastics and thin-sets.

Presented by: Steve Taylor, Director of Technology, Custom Building Products

May 7, 2002

Specification & Installation

8:00 - 8:50 a.m.

Session #T8.8 ¿ Room 307A

Sealing Tile, Grout & Natural Stone: Facts & Fiction

In this session, participants will receive information concerning sealers, finishes, waxes and impregnators, including how they work, what they contain, solvent versus water, different protection sources, costs, performance and which surfaces benefit from being sealed.

Presented by: Joseph Salvo, Vice President, Miracle Sealants Co.

May 7, 2002

Merchandising & Marketing

10:45 - 11:35 a.m.

Session #T10.2 ¿ Room 312A

Fabricators Forum

In this roundtable discussion, participants will share their professional experiences regarding some of the major issues related to stone fabrication today.

Moderated by: Michael Reis, Editor, Stone World

May 7, 2002

Specification & Installation

10:45 - 11:35 a.m.

Session #T10.6 ¿ Room 311D

Proper Selection & Maintenance of Stone: A Guide for Designers and Architects

Is choosing the right stone for a project a challenge? This session will provide practical tips to assist in proper stone selection for residential and commercial projects. Specifically, this session will cover the following topics: the importance of specifying the proper stone; the key elements in the stone selection process; considerations that must be given to maintain the stone surface; the differences between marble and granite; discussion of agglomerate and synthetic materials; hardness differences in stone and how this impacts on its wear and maintenance. Educating customers on the importance of proper maintenance and practical tips to keep customers happy with their stone installations will also be covered.

Presented by: Fred Hueston, President, NTC Enterprises Inc.

May 7, 2002

Specification & Installation

10:45 - 11:35 a.m.

Session #T10.7 ¿ Room 311B

Closing the Gap: Methods for Addressing Crack-Isolation

Construction professionals are constantly faced with tile and stone installations over challenging and questionable substrates. Shrinkage in concrete substrates can create cracks that may transmit stress through the mortar, causing cracks in the tile. New technology and flexible and crack-isolating products can address these and other difficult installation conditions. In this session, participants will learn when, how and which new products to use. Some of the issues covered in this session include: When is a flexible product required versus a crack-isolation product? What types of crack-isolation products are available today? How are crack-isolation products installed? Performance evaluation and technology background will also be examined.

Presented by: Bronwyn Miller, Sr. Chemist, TEC Specialty Products, Inc.

May 7, 2002

Specification & Installation

10:45 - 11:35 a.m.

Session T10.8 ¿ Room 308B

Sound Control: Myth, Mystery or Misconception

Due to tile¿s inherent quality as a sound amplifier, sound control is currently a hot topic within the industry. Many products are now promoted as being part of a sound control system. In order to address each product¿s contribution to the sound insulation quality of a floor assembly, it is important to understand the testing methods, and the meaning of their results.

Presented by: Dale Kempster, Technical Director, Schl¿ter Systems L.P.

May 7, 2002

Design & Market Trends

12:30 - 1:30 p.m.

Session #T12.1 ¿ Rom 222 AB

Interior Design Lifestyles

Mario Buatta is one of America¿s foremost decorators. His rooms have repeatedly been on display in Designer Showhouses around the country. As entertaining as he is informative, Buatta charms audiences around the world with his insight on creating a home that is as comfortable as it is elegant in a style he has dubbed "the undecorated look." His work is often featured in House and Garden, Architectural Digest, House Beautiful, Metropolitan Home, Elle Decor, and Town and Country. He is a favorite interview subject and often appears in The New York Times, USA Today, The Washington Post, and The London Sunday Times. He has been profiled on television¿s "The Today Show," "The CBS Morning Show," The Home Show" and numerous other talk shows on public television, radio and cable.

Presented by: Mario Buatta, Designer

May 8, 2002

Design & Market Trends

8:00 - 8:50 a.m.

Session #W8.6 ¿ Room 313

Designing a Stone Fabrication Shop

Are you opening a new stone shop or moving an existing one? What are the best shop layouts and configurations? What power requirements are needed? What about location regulations concerning disposal of slurry and wastewater? This seminar will offer information needed to make sure the design of a new shop runs smoothly and efficiently.

Presented by: Keith Graves, Stone Division Manager, H.E. Satterwhite, Inc.; Fred Hueston, President, NTC Enterprises Inc.; Kevin Padden, New Home Interiors

May 8, 2002

Specification & Installation

8:00 - 8:50 a.m.

Session #W8.7 ¿ Room 311B

Grouting with 100% Solids Epoxy

Epoxy grouts are among the most chemical resistant and stain resistant grouts available in the industry today. These grouts must be installed differently than standard cement grouts. It is these differences that have caused installation problems and have made installers reluctant to use these grouts. For architects and designers, this seminar will explain when and where 100% epoxy grouts should be specified. For tile installers, this seminar will cover the proper personal protection equipment needed when working with epoxies, proper storage, mixing and application techniques. The critical areas of installation clean-up and film removal will be discussed as well as proper curing considerations. Cause and effect of actual job problems will be discussed, and trouble-shooting hints to prevent problems will be given.

Presented by: Jim Anderson, General Manager, Summitville Labs, Inc.

May 8, 2002

Specification & Installation

8:00 - 8:50 a.m.

Session #W8.8 ¿ Room 308B

Countertops: A Profit Center

Though a countertop project represents a relatively small surface area, it provides great potential for profit. The heat, scratch and stain-resistant characteristics of tile and natural stone make them ideal coverings for countertops. However, unlike tile produced a decade ago, bullnose and trim tiles are no longer available for most tiles, and consumers are often unable to utilize the tile of their choice. With the integration of today¿s profiles, the design possibilities are virtually endless. The promotion of these opportunities will translate into increased revenue for the installer.

Presented by: Laura Westra, Territory Manager, Schl¿ter Systems L.P.

May 8, 2002

Specification & Installation

8:00 - 8:50 a.m.

Session #W8.9 ¿ Room311D

Natural Stone Characteristics: Protection, Maintenance & Restoration

This session will provide a workable knowledge of where stone comes from, how it is extracted and how it is processed before being brought to market. It will explain that while there is rarely "defective stone," there is often "defective expectations" of what the stone is supposed to look like and what should protect, maintain and restore it.

Presented by: Joseph Salvo, Vice President, Miracle Sealants Co.

May 8, 2002

Keynote

9:00 - 10:30 a.m.

Session #W9.1 ¿ Room 314

FISH!

Steve Lundin speaks from the heart. His genuine words have tugged at thousands of hearts, and have changed the way people look at life. Listening to Lundin, audiences begin to understand that they can choose their own response to life¿s challenges. People often encounter circumstances that keep them from enjoying ideal workplaces, and Lundin draws on years of experience as a psychologist, MBA Professor, business consultant and best-selling author to help businesses change their workplace culture.

Presented by: Stephen Lundin, Big Tuna

May 8, 2002

General Management

10:45 - 11:35 a.m.

Session #W10.4 ¿ Room 310

Good Showroom Management

& Selling

Everyone has a showroom, but does it really sell products? Surveys show that customers don¿t feel that they are finding very good showrooms to select or buy the products they need. Most often they need to travel to three, four or five different locations to find what they are looking for. To add to the dilemma, they still haven¿t seen the assortment of allied products that will be used together. This session will help attendees ensure they are doing all they can to make it easy for customers to say "yes." It will look at the four steps necessary to plan for showroom, staffing, attracting qualified buyers and keeping the traffic flow.

Presented by: Janet Carter, Principal, Carter Lynn

May 8, 2002

Specification & Installation

10:45 - 11:35 a.m.

Session #W10.7 ¿ Room 311C

Small Shop Survival

How can a five-person business successfully compete with the "big boys" employing four or five times as many people? Strategic wholesaling and retailing are crucial, but quality of service and product will keep a business operating at its highest potential. This session will focus on selling stone countertops through wholesale, contractor and retail accounts; discussing the pros and cons of selling; servicing and keeping customers. There will be a detailed focus on efficient shop machinery and fabrication techniques, with a special emphasis on "hand work" as an art to create a niche market for your business.

Presented by: Joe Ranzoni, President, Ranzoni Inc.

May 8, 2002

Technology

10:45 - 11:35 a.m.

Session #W10.9 ¿ Room 311E

Taking the Mystery Out of CNC

What is CNC? How does it work? What are the benefits? These questions, plus additional topics such as: Troubles, Problems, Pitfalls and How to Avoid Them; To Scan or Not to Scan; and Trouble Free Edge Finishing will be discussed.

Presented by: John Bergman, President, Bergman-Blair Machine Corp.; Saba Vasanthan, CMS North America, Inc.

May 9, 2002

Specification & Installation

8:00 - 8:50 a.m.

Session #TH8.5 ¿ Room 311F

Floating Screeds: For Heat, For Sound, For Health

Ceramic tile and natural stone create beautiful, durable and hypoallergenic coverings. However, they are often perceived as being cold and noisy. The Europeans have countered this negative perception by incorporating a floating screed in the installation, resulting in a clean, soundproof, and comfortable surface. Floating screeds insulate the tile "sandwich." The integration of today¿s heating and cooling systems within the screed creates a comfortable surface temperature and eliminates air quality concerns. The value of this insulation is reflected in reduced energy costs and decreased sound transfer between floors.

Presented by: Robert Crowder, Territory Manager, Schl¿ter Systems L.P.

May 9, 2002

Specification & Installation

8:00 - 8:50 a.m.

Session #TH8.6 ¿ Room 311G

Stone Flooring Failures

The rate of stone installation is increasing, and with that can come an increase in installation problems. Failures such as cracking, de-lamination, de-bonding and spalling are all problems that can occur with stone flooring. In this session, participants will look at the causes of these failures and will discuss how to avoid them. In addition, proper inspection and testing procedures for evaluating a stone installation failure will be underlined.

Presented by: Fred Hueston, President, NTC Enterprises Inc.

May 9, 2002

Specification & Installation

8:00 - 8:50 a.m.

Session #TH8.8 ¿ Room 308A

Seal the Deal: How Care & Maintenance Products Help Protect Profits and Reduce Callbacks

In this session, participants will learn the important care and maintenance products for ceramic tile and natural stone surfaces and how they can be used to solve problems and prevent callbacks. Participants will learn how to recommend and use products that enhance the performance of tile, stone and grout and ensure owner satisfaction.

Presented by: Tom Plaskota, Technical Services Manager, TEC Specialty Products, Inc.

May 9, 2002

8:00 - 10:00 a.m. ¿ Room 224

All Industry Awards Breakfast

Featuring: Bill Walton, NBA Hall of Famer

May 9, 2002

Specification & Installation

10:45 - 11:35 a.m.

Session #TH10.5 ¿ Room 311D

Movement Joints: What They Are and How They Affect the Tile Industry

This seminar will discuss the different types of movement joints, why they are necessary and what the standards are for placement.

Presented by: Calvin McGee, Director of Technical Services and Art Mintie, Technical Services Supervisor, Laticrete International

May 9, 2002

Specification & Installation

10:45 - 11:35 a.m.

Session #TH10.6 ¿ Room 313

Tools for the Ceramic Tile and Stone Trade

Innovative technology for ceramic tile and stone has not been limited to those products only. In fact, the manufacturing technology for tile and the fabrication of stone has been paralleled by the tool industry in the development of tools for professional installation and job site fabrication. Some of these products are relatively expensive power tools while others are simple and inexpensive. A wide variety of tools will be displayed, discussed and demonstrated (where possible) during this session. This session is intended for those interested in buying, selling or using tools of the trade for professional installation.

Presented by: Joe Tarver, Executive Director, NTCA

May 9, 2002

Specification & Installation

10:45 - 11:35 a.m.

Session #TH10.7 ¿ Room 311F

Care, Maintenance and Problem Solving for Tile & Natural Stone

This session will provide a basic overview of the important care and maintenance components that are needed in the life of a tile/stone installation. Seminar leaders will review the various tile and stone groups and define when, where and how often maintenance components should be considered as well as what types of products should be used or avoided. Participants will also look at actual "problem" installation photos and discuss how the problem could have been avoided and how to remedy the situation after the fact.

Presented by: Christine Verstegen, Technical Services Coordinator and Bill Tran, Vice President, Aqua Mix Inc.