CarraraMarmotec is set to take place from May 19 to 22
in the historic stoneworking region of Carrara, Italy.
Now taking place every two years, CarraraMarmotec will
be held from May 19 to 22 in the historic stoneworking region of Carrara,
Italy. Since its last edition, show management has literally traveled the globe
to attract the attendance of international delegations of stone industry
The exposition will include a full range of natural stone products, including
displays of the area’s world-renowned White Carrara marble as well as other
varieties of marble, granite, onyx and other materials in the form of blocks,
slabs, tiles, mosaics and architectural elements. Additionally, exhibitors will
be showcasing stoneworking machinery such as saws, polishers and CNC technology
as well as products for stone maintenance, installation and restoration.
Exhibits will include displays of the area’s
world-renowned White Carrara marble in block form as well as other formats.
According to show organizer CarraraFiere, a record
number of foreign delegations - including industry members, buying agents,
architects and designers - have been confirmed to attend the fair.
“[It has been] a very delicate and time-consuming job of organization that we
have been carrying out in Italy and abroad together with the ICE [the Italian
Trade Commission], the Chambers of Commerce and trade associations in the
stone-technology industry,” said CarraraFiere Chairman Giorgio Bianchini. “And
the results are concrete and visible. We will be hosting important groups at
the fair both in terms of numbers and make-up. The groups are composed of
professionals interested in the entire range of products on offer at
CarraraMarmotec: from materials to technology; from design to services; from
design and engineering to processing. The 30th year of the trade fair comes at
a very difficult time for the industry, but CarraraMarmotec and the entire
Apuo-Versilian area still appear to be essential for both Italian and foreign
Marble can also be found in slab form at the event.
The events on the agenda have been jointly organized
by CarraraFiere along with the Italian Institute for Foreign Trade, the Tuscan
Regional Government, Lucca Chamber of Commerce and Lucca Promos, with
particular attention to the selection of delegates. Moreover, specific programs
will be tailored for architects and also for industry members. In all, over 500
architects and industry representatives are expected as part of official groups
Among the various delegations slated to attend CarraraMarmotec, participants
from the U.S. have confirmed their presence at the event. This includes
delegates from the Marble Institute of America (MIA), which will conduct its
mid-year meeting of the MIA board at the event. Another group of 20 Restoration
Industry Association companies will be visiting the fair and the area during
their “Marble Week” tour. A third delegation composed of industry players,
architects and distributors from the U.S., Canada and Gulf countries- 30
professionals in all - has already established a full agenda of meetings with
experts and professionals from the industry.
In addition to granite and marble, displays of exotic
materials - including backlit stone - will be in place at CarraraMarmotec.
Beyond U.S. participation, delgations will represent
virtually all regions of the world. A group of 25 architects and designers will
be arriving from Germany, the U.K., France, Argentina, Brazil, Mexico, Hong
Kong and China to study natural stone and its applications.
Moreover, a group of 48 delegates will be coming from Poland, Russia, South
America, Saudi Arabia, the Arab Emirates, Qatar, Kuwait, Lebanon, Jordan, Egypt
and Turkey - all of whom are either importers or distributors of stone
A range of international delegations of attendees will
be at CarraraMarmotec 2010, and a number foreign stone producers have also
formed international pavilions.
One of the most prominent events in the concurrent educational/cultural program
is the Marble Architectural Awards (MAA) ceremony. The 2010 Awards celebrate
their 25th anniversary with a special “Silver Awards” competition open to
architects and designers from all over the world. This is an opportunity for
schools and international offices to compete in a prestigious international
competition, which aims to promote the use of natural stone on an international
The winners, chosen by an international jury, will be called upon to illustrate
their work at a conference held during CarraraMarmotec to present the winning
projects along with those of two other competitions: the Dressed Stone Design
Award and the Innovative Design Technology Award.
Producers will be showing cut-to-size stone materials
for architectural applications as well as residential elements.
Sidebar: Carrara's stone industry by the numbers
The organizers of CarraraMarmotec have long been a
leader in providing statistics regarding Italy’s standing in the worldwide
stone market, and they offered a synopsis of the nation’s stone trade for
According to statistics processed by IMM Carrara, Italy exported 2.042 million
tons of marble and granite from January to September 2009, including raw
materials and finished products to a value of $1.47 billion - a 14.47% drop in
quantity and a 21.27% drop in value compared to the same period of 2008. This
is a very drastic reduction, since the 2008 figures also take into
consideration the months before the serious crisis hit all markets, starting
with the decline in the U.S.
real estate market - which was a solid market for value-added finished products
in marble and granite. Whereas raw marble materials managed to hold their
ground (increase in exports of 0. 65% in quantity, but down 3.5% in value), the
largest reductions were recorded in the finished products segments of marble
(down 22% in quantity and 21% in value) as well as finished granite (down 26%
in quantity and 27% in value).
In addition to stone products, exhibitors will be
showcasing stoneworking machinery as well as products for stone maintenance,
installation and restoration.
The first nine months of 2009 were also very difficult
for the two main production areas of Tuscany-Liguria (with companies in the
provinces of La Spezia, Lucca and Massa Carrara) and Veneto (Verona and
On the positive side, white marble recorded an increase in raw material exports
of 12%, both in quantity and value.