Stone World

CaesarStone lands high-profile roles

May 7, 2007


SUN VALLEY, CA - Recently, CaesarStone products have been turning up in high-profile television series such as “The Riches”, as well as Hollywood films, including “The Nanny Diaries.”

The television series “The Riches”, which premiered on FX on March 12, features a kitchen set that showcases luxurious CaesarStone countertops. “The growing awareness of the CaesarStone brand is further enhanced by this type of exposure,” said Arik Tendler, president, CaesarStone. “By showcasing the beauty of CaesarStone’s countertops in the show, we hope that it will prompt consumers to do further research when remodeling their kitchens and choosing their countertop material.” Futhermore, CaesarStone stars as the “premiere” kitchen countertop in MGM’s “The Nanny Diaries,” which opened in theaters on April 20, 2007. “This was a fantastic opportunity for CaesarStone to showcase its brand in a unique way and benefit from broad consumer exposure,” said Tendler. “A big part of a typical family’s life happens right in their kitchen. This is just as true in the movies. The kitchen set is the perfect backdrop to bring awareness to the CaesarStone product.”