BLANCO JOINS THE FORTÉ BUYING GROUP

LUMBERTON, NJ - Blanco, a German innovator of quality engineered stainless steel since 1925, joined the Forté Buying Group as a Preferred Vendor, which was effective as of November 2009. This new membership will enable influential dealers to display a wider selection of Blanco products in their showrooms, such as the innovative new MicroEdge and Silgranit II sinks.

Forté is a premier buying group in the decorative plumbing and hardware industry, and attracts market leaders from metropolitan areas throughout the U.S. and Canada. Under the Forté umbrella are approximately 300 luxury showrooms in North America. According to Blanco, Forté Preferred Vendors are leading manufacturers of decorative plumbing and hardware products sold in limited distribution venues.

“For the consumer and the design community, Blanco’s partnership with Forté marks another positive step forward in the growth of the brand here in the U.S.,” said Tim Maicher, Director of Marketing for Blanco.

Jeff Valles, Membership Director of the Forté Group stated, “When a customer visits a Forté showroom, they can find expert advice and help in selecting from the vast selection of Blanco products that will match their style and functional needs.”