Stone World

A new development in Jerusalem stone

September 1, 2005


Even when dealing with a material as classic as Jerusalem Stone, the market and industry continues to develop. In one example of this, Alony Marble has purchased 15 acres of land in the Mizpe Ramon area of Israel. This land sits adjacent to the old Jerusalem/Ramon Gold quarry, and the company is now extracting blocks. This gives them a unique opportunity to penetrate the market as a supplier of Jerusalem Gold blocks, which are highly coveted around the world and are available in North America from its U.S. office, Stone Suppliers LLC of Westwood, MA.

Stone Suppliers reports that the material that is being processed is the same “authentic” Jerusalem Gold that has been quarried in the past, with the proper coloration and minimal black veining. Additionally, they are processing large slabs in addition to standard products. Materials are processed at Alony's state-of-the-art facility, which is equipped with the latest stoneworking technology.

This development is the latest in a long line of progression for the company. Based in Haifa, Israel, Alony Marble, a division of the Alony Group, was founded in 1944 as a family business. The company today is an owned subsidiary of Ytong Industries - a leading entity in the field of building materials that is traded on the Tel-Aviv Stock Exchange. Alony imports a range of natural stone, including marble, granite,w limestone and slate from all over the world, and it has eight display showrooms distributed throughout Israel with the aim of serving architects, contractors and private customers. Alony Marble's products include the Holyland Collection of Jerusalem stone, available in colors ranging from Jerusalem Grey to Massada Gold. The Holyland Collection is available in tiles, slabs and cut-to-size in all finishes. These materials have been used for large-scale architectural works as well as private homes. The company sells around the world, including major markets in the U.S. and Asia as well as customers in South America, Europe, South Africa and Australia.

International marketing efforts include magazine advertising and a quarterly newsletter as well as participation at trade shows in the U.S., Europe and the Far East.