Stone World

Surfaces/StonExpo/Marmomacc Americas to offer diverse education

December 10, 2012
LAS VEGAS, NV -- Surfaces/StoneExpo/Marmomacc Americas will offer floor covering and stone industry professionals a cutting-edge, multi-track educational program to enrich their business development. The conference program is set to take place beginning on January 28 and running throughout the three days of the show, which will be held from January 29 to 31, 2013 at the Mandalay Bay Convention Center in Las Vegas, NV.

More than 70 business, installation, technical and "hot topic" sessions representing the newest ideas on every challenge from sealing stone to avoiding problems with floor covering to effective time management skills will be offered over four days. Topics are designed specifically for floor covering and stone industry professionals wishing to increase their level of expertise in their field.

"Education is imperative to growing a profitable business in today's market," said Jennifer Hughes, Conference Manager. "Surfaces/StonExpo/Marmomacc Americas' industry leading educational program accommodates all levels of understanding from novice through expert. The sessions identify key issues facing the floor covering and stone industries with a focus on helping to improve production, performance and the bottom line."

Of the more than 70 sessions, 40 feature brand new topics covering every business segment. All sessions are less than two hours in length and do not conflict with exhibit hall hours. This schedule allows attendees ample time on the show floor to find new products, services, technologies and innovations. Among the new sessions offered in the 2013 program are: The Science of Sealing Stone, Performance and Sustainability: The Latest in Tile Industry Product Specifications, The Challenges of Installing Large Format Porcelain Tile and Stone, Keys to Effective Time Management – Surviving in a 24/7 World, Glass Tile: A Journey through Design Trends, Colors and Applications, Building Your Marketing Tool Kit, Avoiding Problems with Floor Covering: Getting the Right Product in the Right Place, Stone Fabrication - The Art of Setting Customer Expectations, and Social Media in Action: Retailers Share Best Practices.

All educational sessions require pre-registration. Online registration is available 24 hours a day, seven days a week.

Floor covering and stone industry professionals can elevate their professional standing by earning an S² Masters Certification available in all eight program tracks. This certification includes a certificate, recognition on the show Web site and a ribbon for their 2014 badge signifying them as an expert in the field. More than 300 conference attendees from 2012 earned their S2 Masters Certification. In addition, the Surfaces/ StonExpo/Marmomacc Americas program offers courses that qualify for credits that are not offered anywhere else. Select sessions qualify for credit with AIA, AIBD, IDCEC (ASID, IDC, IIDA), IICRC, WFCA and CFI.

The following is a complete schedule of the Surfaces/StonExpo/Marmomacc Americas 2013 conference program:

Monday, January 28, 2013 – 9:00 a.m. – 11:00 a.m.

Social Media: How-To for Business

Instructors: Christine Whittemore, Simple Marketing Now; Sara Kelly, MKG Department

 

Monday, January 28, 2013 – 9:00 a.m. – 11:00 a.m.

Understanding and Ending Moisture-Related Flooring Problems

Instructor: Peter Craig, Concrete Constructives

 

Monday, January 28, 2013 – 9:00 a.m. – 11:00 a.m.

Understanding Operational Costs of a Stone Fabrication Facility

Instructors: Paul Menninger, Capitol Granite; Miles Crowe, Crowe Custom Countertops

 

Monday, January 28, 2013 – 9:00 a.m. – 11:00 a.m.

What Architects and Designers Need to Know About Tile, Installations and Care and Maintenance

Instructors: Danny MacNair, Daltile & Stone; Dale Roberts, Custom Building Products; Rod Sigman, Custom Building Products

 

Monday, January 28, 2013 – 11:00 a.m. – 12:30 p.m.

Unleashing Your Potential!

Instructor: Warren Tyler, Motivations Plus

 

Monday, January 28, 2013 – 11:00 a.m. – 12:30 p.m.

I’m Their Leader! Which Way Did They Go?

Instructor: Brian Gracon, PhD, Brian Gracon & Associates

 

Monday, January 28, 2013 – 11:00 a.m. – 12:30 p.m.

Proper Substrate Preparation for Hardwood, Bamboo & Laminate

Instructor: Jon Namba, Namba Services

 

Monday, January 28, 2013 – 11:00 a.m. – 12:30 p.m.

Specifying Stone for Designers

Instructors: Chuck Muehlbauer, Marble Institute of America; Timothy Taylor, Gensler and Panel

 

Monday, January 28, 2013 – 11:00 a.m. – 12:30 p.m.

Walking the Fine Line Between Maintenance and Restoration

Instructor: Tom McNall, Great Northern Stone

 

Monday, January 28, 2013 – 1:30 p.m. – 3:30 p.m.

Commercial Jobsite Stone Repair Forum

Instructors: Kevin Camarata, Camarata Masonry Systems; KenBownds, Curtain Wall Design & Consulting and Panel

 

 

Monday, January 28, 2013 – 1:30 p.m. – 3:30 p.m.

From “Farm to Floor”: Wool Carpet Education for Designers

Instructor: Hallie Cobb, Wools of New Zealand

 

Monday, January 28, 2013 – 1:30 p.m. – 3:30 p.m.

Glass Tile: A Journey through Design Trends, Colors and Applications

Instructors: Dave Gobis, Ceramic Tile Consultant; Mikeal Jensen, Crossville

 

Monday, January 28, 2013 – 1:30 p.m. – 3:30 p.m.

What You Need to Know About Concrete Countertops

Instructor: Jeffrey Girard, PE, The Concrete Countertop Institute

 

Monday, January 28, 2013 – 1:30 p.m. - 3:30 p.m.

What You Really Need To Know About Stone Care & Restoration – Two Perspectives

Instructors: Rod Sigman, Custom Building Products; David Walton, All-American Stone & Tile Care

 

Monday, January 28, 2013 – 3:30 p.m. – 5:00 p.m.

Avoiding Problems with Floor Covering: Getting the Right Products in the Right Place

Instructor: Lew Migliore, LGM and Associates

 

Monday, January 28, 2013 – 3:30 p.m. – 5:00 p.m.

Residential Countertop Fabricators Forum

Instructors: Panelists: Marco Duran, Atlas Marble and Granite; Ron Hannah, Cadenza Granite &  Marble;  Joey Marcella, Mario & Son; Moderator: Michael Reis, Stone World/BNP Media

 

Monday, January 28, 2013 – 3:30 p.m. – 5:00 p.m.

Selection and Specification of Installation Materials for Ceramic Tile and Stone

Instructors: Dave Gobis, Ceramic Tile Consultant; Mike Micalizzi, Custom Building Products

 

Monday, January 28, 2013 – 3:30 p.m. – 5:00 p.m.

Social Media in Action: Retailers Share Best Practices

Instructors: Christine Whittemore, Simple Marketing Now; Rob Banks, BuildDirect; Cynthia Dean, Nufloors Coquitlam

 

Tuesday, January 29, 2013 – 8:00 a.m. – 9:30 a.m.

Design and Color Trends for 2013-2014 – Featuring Hard Surface Products

Instructor: Victoria Redshaw, Scarlet Opus Limited

 

Tuesday, January 29, 2013 – 8:00 a.m. – 9:30 a.m.

The Geology of Dimensional Stone

Instructors: Chuck Muehlbauer, Marble Institute of America; Mike Anson, DuPont StoneTech Professional

 

Tuesday, January 29, 2013 – 8:00 a.m. – 9:30 a.m.

Installation Failures & Solutions: Carpet and Vinyl

Instructors: Jim Walker, International Certified Flooring Installers Association; Tim Provence, Armstrong World Industries

 

Tuesday, January 29, 2013 – 8:00 a.m. – 9:30 a.m.

Marketing After the Sale: Using Social Media and Sales Skills to Win More Repeat and Referral Business

Instructors: Brian Gracon, PhD, Brian Gracon & Associates; Paul Friederichsen, BrandBiz



Tuesday, January 29, 2013 – 8:00 a.m. – 9:30 a.m.

The Science of Sealing Stone

Instructors: David Bonasera, ESP – Environmentally Safe Products and Procedures; George O’Regan, DuPont StoneTech Professional

 

Tuesday, January 29, 2013 – 8:00 a.m. – 9:30 a.m.

The Selling Begins When the Customer Says No

Instructor: Sam Allman, Allman Consulting and Training

 

Tuesday, January 29, 2013 – 8:00 a.m. – 9:30 a.m.

Visual Merchandising 101: The Basics of Excellent Presentation

Instructor: Linda Cahan, Cahan & Company

 

Tuesday, January 29, 2013 – 8:00 a.m. – 9:30 a.m.

What Everybody Needs to Know About Selling Stone

Instructor: Danny MacNair, Daltile & Stone

 

Tuesday, January 29, 2013 – 10:00 a.m. – 10:45 a.m.

How to Introduce CEU Classes to Connect with the Design Community – Brought to you by the Marble Institute of America

Instructors: Sarah Kelly, MKG Department; Vincent Moiso, Quarry Collection

 

Tuesday, January 29, 2013 – 11:00 a.m. – 1:00 p.m.

Embracing Sustainability through Certification in the Natural Stone Life-Cycle – Brought to you by the Natural Stone Council

Instructor: Jack Geibig, PE, Ecoform

 

Tuesday, January 29, 2013 – 12:00 p.m. – 1:00 p.m.

Grade Your Shop’s Performance and Change Its Future

Instructors: Robert Bromley, Park Industries; Jeff Brekhus, Brekhus Tile & Stone

 

Tuesday, January 29, 2013 – 12:00 p.m. – 1:00 p.m.

The Ins and Outs of Waterproofing and Crack Isolation Membranes

Instructors: Steve Taylor, Custom Building Products; David deBear, Custom Building Products

Tuesday, January 29, 2013 – 12:00 p.m. – 1:00 p.m.

Installation Is Not a Dirty Word! – How to Sell the Value of a Well Installed Floor

Instructor: Tom Jennings, WFCA

 

Tuesday, January 29, 2013 – 12:00 p.m. – 1:00 p.m.

Come Together: Managing Multiple Generations

Instructor: Chris Ramey, Affluent Insights/The Home Trust

 

Tuesday, January 29, 2013 – 12:00 p.m. – 1:00 p.m.

Stores That Floor: Marketing to the Coveted Female Customer

Instructor: Christine Whittemore, Simple Marketing Now

 

Tuesday, January 29, 2013 – 12:00 p.m. – 1:00 p.m.

Beauty is More Than Skin Deep: What Designers Need to Know About Maintaining and Refinishing Wood Floors – Brought to you by the National Wood Flooring Association

Instructor: John Lessick, Apex Wood Floors

 

Tuesday, January 29, 2013 – 12:00 p.m. – 1:00 p.m.

*Design Luncheon – Brought to you by Quick-Step

Instructor: Erinn Valencich, Designer and HGTV Host

 

Tuesday, January 29, 2013 – 1:30 p.m. – 2:15 p.m.

Introducing iPad Apps for the Design Community – Brought to you by the Marble Institute of America

Instructor: Garen Distelhorst, Marble Institute of America

 

Tuesday, January 29, 2013 – 4:00 p.m. – 5:30 p.m.

All Things Travertine

Instructors: Danny MacNair, Daltile & Stone; Rod Sigman, Custom Building Products

 

Tuesday, January 29, 2013 – 4:00 p.m. – 5:30 p.m.

The Essentials of Stone Maintenance and Restoration Forum

Instructors: Panelists: Brian Cardone, Dimensional Stone and Tile Designs; David Bonasera, ESP – Environmentally Safe Products and Procedures; Fred Hueston, PhD, Stone Forensics; Moderator: Ted McFadden, Sureshine Care and Restoration Services

 

Tuesday, January 29, 2013 – 4:00 p.m. – 5:30 p.m.

From 18 to 80: Understanding, Appreciating and Selling to People of All Generations

Instructor: Linda Cahan, Cahan & Company

 

Tuesday, January 29, 2013 – 4:00 p.m. – 5:30 p.m.

Grout: Your Choice Really Matters

Instructor: Mike Micalizzi, Custom Building Products

 

Tuesday, January 29, 2013 – 4:00 p.m. – 5:30 p.m.

Implementing Safety in Your Stone Warehouse and Fabrication Shop

Instructors: Jim Nikolopoulos, Walker & Zanger and Panel

 

Tuesday, January 29, 2013 – 4:00 p.m. – 5:30 p.m.

Marketing Transition: Integrating Online Marketing into Traditional Marketing

Instructors: Michael Vogel, Creating Your Space; Tyler Levi, Levi’s 4 Floors; Scott D. Perron, Big Bob’s of America

 

Tuesday, January 29, 2013 – 4:00 p.m. – 5:30 p.m.

Six Elements of a Powerful Showroom

Instructors: Chris Ramey, Affluent Insights/The Home Trust; Kim Bernard, Walker & Zanger

 

Tuesday, January 29, 2013 – 4:00 p.m. – 5:30 p.m.

Kitchen and Bath – Directions and Designs

Instructor: Mark Woodman, Mark Woodman Design & Color

 

Tuesday, January 29, 2013 – 4:00 p.m. – 5:30 p.m.

What Is Fueling Your Customer to Buy? – The Latest Research on Consumer Buying Habits

Instructor: Lisbeth Calandrino, Improving Human Performance

 

Wednesday, January 30, 2013 – 8:00 a.m. – 9:30 a.m.

Best Practices Forum: A Discussion with Successful Flooring Retailers

Instructors: Jeff Macco, Macco’s Floor Covering Center; David Snedeker, Nebraska Furniture Mart and Panel

 

Wednesday, January 30, 2013 – 8:00 a.m. – 9:30 a.m.

Countertop Installers Forum: Solutions to the Most Common Problems

Instructors: Dustin Braudway, Bluewater Surfaces; Tony Malisani, Malisani, Inc.; Buddy Ontra, Ontra Stone Concepts

 

Wednesday, January 30, 2013 – 8:00 a.m. – 9:30 a.m.

Design and Color Trends for 2013-2014 – Featuring Soft Surface Products

Instructor: Victoria Redshaw, Scarlet Opus Limited

 

Wednesday, January 30, 2013 – 8:00 a.m. – 9:30 a.m.

All of the Essentials to Start, Build and Maintain a Successful Stone Care and Restoration Business

Instructor: Tim Connelly, San Diego Stone Care

 

Wednesday, January 30, 2013 – 8:00 a.m. – 9:30 a.m.

Installation Failures & Solutions: Hardwood

Instructor: Scott Avery, Modern Tech Floors

 

Wednesday, January 30, 2013 – 8:00 a.m. – 9:30 a.m.

Seven Secrets to Running a Profitable Stone Shop

Instructor: Mark Lauzon, FOCUS 3D

 

Wednesday, January 30, 2013 – 8:00 a.m. – 9:30 a.m.

Understanding Thin Tile Installations

Instructor: Neil McMurdie, PhD, MAPEI

 

Wednesday, January 30, 2013 – 8:00 a.m. – 9:30 a.m.

What Every Retailer Can Learn From Apple®

Instructor: James Dion, Dionco

 

Wednesday, January 30, 2013 – 10:00 a.m. – 10:45 a.m.

The New Stone Documentary – Brought to you by the Marble Institute of America

Instructor: Gary Distelhorst, Marble Institute of American

 

Wednesday, January 30, 2013 – 12:00 p.m. – 1:00 p.m.

Building Performance Trends and Best Practices with Natural Stone

Instructor: Stephanie Vierra, Assoc. AIA, LEED AP BD+C, Vierra Design & Education Services

 

Wednesday, January 30, 2013 – 12:00 p.m. – 1:00 p.m.

Carpet Fibers: New Technologies and Advancements You Should Know to Keep You Out of Trouble

Instructor: Lew Migliore, LGM and Associates

 

Wednesday, January 30, 2013 – 12:00 p.m. – 1:00 p.m.

Optimizing Your Fabrication Shop

Instructor: Miles Crowe, Crowe Custom Countertops

 

Wednesday, January 30, 2013 – 12:00 p.m. – 1:00 p.m.

The Challenges of Installing Large Format Porcelain Tile and Stone

Instructor: Michael Granatowski, MAPEI

 

Wednesday, January 30, 2013 – 12:00 p.m. – 1:00 p.m.

New Method and New Requirements for Coefficient of Friction for Ceramic Tile – DCOF AcuTestSM

Instructor: Eric Astrachan, Tile Council of North America

 

Wednesday, January 30, 2013 – 12:00 p.m. – 1:00 p.m.

*Designer Day Luncheon with John Gidding

Instructor: John Gidding, Designer and Host of HGTV’s “CURB APPEAL: THE BLOCK”

 

Wednesday, January 30, 2013 – 1:30 p.m. – 2:15 p.m.

Tech Tips: Dealing with Freeze/Thaw and Climate Change – Brought to you by the Marble Institute of America

Instructor: Chuck Muehlbauer, Marble Institute of American

 

Wednesday, January 30, 2013 – 4:00 p.m. – 5:30 p.m.

Surface Stories – International Trends

Instructor: Mark Woodman, Mark Woodman Design & Color

 

Wednesday, January 30, 2013 – 4:00 p.m. – 5:30 p.m.

Do You Really Want this Stone Restoration Job? – Recognize “Hidden” Problems Before it’s Too Late

Instructors: David Bonasera, ESP – Environmentally Safe Products and Procedures; Greg Mowat, Forensic Tile Consultants

 

Wednesday, January 30, 2013 – 4:00 p.m. – 5:30 p.m.

Installation Failures & Solutions: Tile

Instructor: Mike Micalizzi, Custom Building Products

 

Wednesday, January 30, 2013 – 4:00 p.m. – 5:30 p.m.

Installers: Employee vs. Subcontractor

Instructors: Jeff Macco, Macco’s Floor Covering Center; Tom Jennings, WFCA; Jeffrey W. King, Crowell & Moring

 

Wednesday, January 30, 2013 – 4:00 p.m. – 5:30 p.m.

Keys to Effective Time Management – Surviving in a 24/7 World

Instructor: Caren McCabe, McCabe Training & Consulting

 

Wednesday, January 30, 2013 – 4:00 p.m. – 5:30 p.m.

Stone Fabrication – The Art of Setting Customer Expectations

Instructors: John Kilfoyle, United Marble Fabricators; Miles Crowe, Crowe Custom Countertops

 

Wednesday, January 30, 2013 – 4:00 p.m. – 5:30 p.m.

Building Your Marketing Tool Kit

Instructor: Marty Gould, Focalize Consulting

 

Thursday, January 31, 2013 – 8:00 a.m. – 9:30 a.m.

Case Studies in Natural Stone Restoration and Maintenance

Instructors: Rawi Tabbah, International Stoneworks; Joseph Salvo, Miracle Sealants Company

 

Thursday, January 31, 2013 – 8:00 a.m. – 9:30 a.m.

Case Studies: Sustainable Design Projects with Natural Stone

Instructor: Rodney Harvey, Curtain Wall Design and Consulting

 

Thursday, January 31, 2013 – 8:00 a.m. – 9:30 a.m.

Adhering to Tomorrow’s Concrete Surfaces: Admixtures, Moisture and High Level Fly Ash

Instructors: Howard Kanara, CTL Group; Bruce Burton, Custom Building Products

 

Thursday, January 31, 2013 – 8:00 a.m. – 9:30 a.m.

Strategy Shift: Fast Forward

Instructor: Beverly Koehn, Beverly Koehn & Associates

 

Thursday, January 31, 2013 – 8:00 a.m. – 9:30 a.m.

Advanced Branding and Selling Skills for the Stone Fabricator

Instructors: Joey Marcella, Mario & Stone; Mark Lauzon, FOCUS 3D

 

Thursday, January 31, 2013 – 8:00 a.m. – 9:30 a.m.

Performance and Sustainability: The Latest in Tile Industry Product Specifications

Instructor: Bill Griese, Tile Council of North America