Stone World

"Limestone" by Crossville

November 20, 2012
"Limestone"
Crossville, Inc. has announced the introduction of "Limestone," a new porcelain tile collection that captures the appearance of the natural stone from which it borrows its name. The product takes inspiration from samplings of limestone mined from quarries across the globe -- echoing the soft, Old World elegance that has made the stone's look popular for generations.

According to Lindsey Waldrep, Crossville's Vice President of Marketing, the Limestone porcelain tile collection was developed with an array of design elements to offer targeted appeal to commercial and residential markets. "Limestone is a hybrid product line," she said. "We were intentional in the development of colors and sizes so this line is well-suited for commercial and residential applications --for floors and walls."

The line comes in a spectrum of five earthen hues -- ranging from light to dark. They include: Sant Andrea, Lipika, Camel, Pierre Brune and Midnight. Gently punctuated with genuine stone detailing, the colors can serve as subdued sophisticated backdrops of singular tone or may be mingled to create focal points and striking design elements on interior floors and walls, as well as vertical surfaces outside.   

Field tiles are available in a broad range of sizes: 8 x 8, 8 x 16, 16 x16 and 16 x 24 inches -- with 4- x 24-inch bullnose trim. Coordinating accent pieces, available in all colorways, include 2- x 4-inch tumbled mosaics, 3- x 6-inch tumbled subway tiles and 2- x 2-inch diamonds. As part of Crossville's "Get Planked" program, "Limestone" may be cut into custom plank sizes with no minimum order requirements. With this thorough selection of sizes, "Limestone" is suited for floor-to-wall installations that provide a coordinated, seamless look.

Manufactured in the U.S. with Crossville's EcoCycle Tile ProcessTM, Limestone contains a minimum of 20% pre-consumer recycled content and is Green Squared certified through the Tile Council of North America for its proven standards of sustainability.

"This collection is low maintenance without sacrificing aesthetics and stays true to our commitment to sustainability," said Waldrep. "We know these are key points for commercial and residential customers alike." 

Waldrep also reports that "Limestone" is the first product to be launched under Crossville's new strategy for in-field samples and marketing materials. All "Limestone" materials feature updated visual branding in keeping with new campaigns, and the sample book for "Limestone" is designed in a streamlined size format in response to feedback from the market.

"We trimmed the sample book in width and height so it takes less space in an A&D library yet doesn't skimp on showing the product or sharing pertinent details," Waldrep explained. "In its design and marketing, 'Limestone' is a reflection of our knowledge and responsiveness to the marketplace."

www.crossvilleinc.com