Laticrete adds staff

June 4, 2003
/ Print / Reprints /
/ Text Size+
BETHANY, CT -- Laticrete International, Inc. has recently announced new additions to its team.

Adam Farris has recently joined the company as a technical representative. Farris was most recently involved in outside sales as a ceramic tile consultant. As a Laticrete technical representative, Farris will establish new Laticrete relationships while also rebuilding existing accounts.

Patrick Kelley has also taken the position of technical representative in Ft. Lauderdale, FL. Previously a distributor for one of the largest ceramic and stone distributors in the U.S., Kelley also comes to Laticrete with experience as the vice president and general manager for distribution of ceramic tile with one of the largest Spanish manufacturers in Florida.

Larry E. Freeman has been appointed as West Coast regional manager. He brings more than two decades of solid sales and marketing experience to his new firm, most recently as western regionally manager for Nox Crete Chemicals. Prior to that time, Freeman worked 17 years as vice president of sales and marketing for The Burke Group, which marketed concrete consultation products, liquid chemicals, powder products and forming systems.

Additionally, Kenneth Cloud has been promoted to director of sales in North American. Cloud's career includes top-notch sales and management spots with some of the industry's most well-known floor-covering contractors, floor-covering contractors, floor-covering distributors and ceramic manufacturers.

Did you enjoy this article? Click here to subscribe to Stone World 

You must login or register in order to post a comment.



Image Galleries

November 2013 Stone Products Gallery

Take a look at some of the latest stone industry products.


Stone World Magazine

April 2014 stone world cover

2014 April

In this month's issue of Stone World, check out an extensive preview of Coverings 2014, which will be celebrating its 25th anniversary in April. Also learn more about various types of limestone that were used to build private residences.

Table Of Contents Subscribe

Contemporary Stone & Tile Design Magazine


2014 Spring

This issue of Contemporary Stone & Tile Design includes our annual focus on Kitchen and Bath design

Table Of Contents Subscribe

Training Program

How formal is your training program for new employees?
View Results Poll Archive

The Stone World Store

How to Polish & Restore Marble Flooring

This video will show you step-by-step how to resurface and polish marble flooring from grinding and removing lippage and scratches to achieving a highly reflective polish.

More Products

Italian Trade Commission Coverings exhibitor preview

Italian Trade Commission logo 2

The Italian Trade Commission is presenting a large group of the most innovative and internationally renowned Italian suppliers of dimensional natural stones. We hope your busy schedule will allow you to join us for a “genuine” espresso in booth N. 4045 and explore the exciting Italian natural stone resources offered by our exhibitors. Check out Italian stone producers exhibiting at Coverings 2014 here!


Stone Industry Education

stone industry educationStone Industry Education is sponsored by Stone World Magazine and Marble Institute of America. The SIE events will help you: strengthen your skills, build your business, and  increase profit in your shop.  Check out to register for upcoming fabricator and installer seminars.


facebook logo Twitter  YouTube