Interactive in-store retail channel

July 11, 2004
/ Print / Reprints /
/ Text Size+
PRINCETON, NJ -- The Retail Edge recently announced the installation of The Workshop Showcase system at Princeton Stone and Tile located in Princeton, NJ. Princeton Stone and Tile is a high-end retailer offering one of the area's most distinctive selections of stone and ceramic tiles. “The minute I saw the images on the 42-inch plasma television at The Retail Edge Showroom in New Rochelle, NY, I knew I had to get a Workshop for my store,” said Richard Kelly, founder and president of Princeton Stone and Tile. “The realistic patterns and images make it a lot easier for my customers to visualize what their finished project will look like. It has become the focal point of the store.”

The Retail Edge is a service and software company developing an interactive in-store retail channel for the home decor marketplace. The Retail Edge REG 3.0 software allows consumers, architects or decorators to design and print out realistic images of their walls, floor arrangements and fixtures.

“Princeton Stone and Tile, with its upwardly mobile, highly educated and very sophisticated customer base, is a perfect example of a dealer who will benefit enormously from The Workshop,” said Robert Minnick of The Retail Edge. “The Workshop's cutting edge technology targets their exact customer base. Not only does the Workshop sell more American Stone products, but it also clearly differentiates Princeton from all the other shops in the area.”

Did you enjoy this article? Click here to subscribe to Stone World 

You must login or register in order to post a comment.



Image Galleries

The Stone Fashion Show at Marmomacc in Verona

As usual, stone suppliers from Italy and around the world relied on the Marmomacc fair to showcase some of the latest stone materials to the international marketplace. The following is a look at just some of the stone materials on display in Verona.

Stone World Magazine

Stone World October 2014 cover

2014 October

Featured on the cover of this issue is the Colorado Yule quarry in Marble, CO, which was recently purchased by Italian stone producer, R.E.D. Graniti.

Table Of Contents Subscribe

Contemporary Stone & Tile Design Magazine

CSTD Fall 2014 cover

2014 Fall

In this issue of Contemporary Stone & Tile Design, we take a look at the latest developments in TPT, with a feature article and you can read more comments from Waldrep on this subject as well as other industry professionals.

Table Of Contents Subscribe


Are you aware of the new stone standard – ANSI/NSC 373 Sustainability Assessment for Natural Dimension Stone?
View Results Poll Archive

The Stone World Store

How to Polish & Restore Marble Flooring

This video will show you step-by-step how to resurface and polish marble flooring from grinding and removing lippage and scratches to achieving a highly reflective polish.

More Products

Stone Guide

2014 Stone World Stone Guide

The directory for Stone, Equipment and Supplies - the single information resource readers turn to.

Stone Industry Education

stone industry educationStone Industry Education is sponsored by Stone World Magazine and Marble Institute of America. The SIE events will help you: strengthen your skills, build your business, and  increase profit in your shop.  Check out to register for upcoming fabricator and installer seminars.


facebook logo Twitter  YouTubeGoogle+