BETHANY, CT -- Laticrete® Supercap®, a leading manufacturer of quality self-leveling materials delivered through their industry leading patented pump truck technology, recently announced that Chad Love has joined the company in the new position of director of sales.

Reporting to Laticrete Supercap president, Doug Metchick, Love is charged with growing the customer base and managing the business sales representatives throughout North America. He comes to the company after a decade of experience in the commercial flooring industry with a background in carpet, resilient, ceramic, stone, terrazzo and epoxy floor finishes. He most recently served as a vice president at David Allen Company, opening a new branch office in Birmingham, AL.

"Chad's experience in developing new markets and building quality relationships with general contractors and the architectural community will be a key factor in leading the Laticrete Supercap sales team," said Metchick.