Loxcreen's versatile underlayment sets new standard in the evolution of uncoupling membranes for tile
MISSISSAUGA, ON --The Loxcreen Flooring Group launched its new uncoupling membrane, Prova Flex-Heat® at The International Surfaces Event (TISE) West in January and the buzz on the show floor was as warm as the tile floors this new membrane will support for years to come. Prova Flex-Heat® boasts the ultimate versatility in tile underlayment with heating cable capabilities and both were proven during live product demonstrations the company hosted at the show.
The two-year research and development time for Prova Flex-Heat® may have pushed the Loxcreen Flooring Group back in terms of launch date, however, the extra steps taken in ensuring this product could be successful has already paid off. Joe Comitale, President of Loxcreen Flooring Group, shared his views on the R&D of this new membrane. "We knew we needed to take our time and do our due diligence on this particular product because the market segment we are entering now already has an established product presence in the terms of uncoupling membranes," he said. "We wanted ensure our product was unique and that we could provide additional value to our end users and our distribution network. We did not see value in a 'me too' type product that mimicked the design and limited applications of the other membranes in the market."