WAUWATOSA, WI -- Bostik, Inc., one of the world's largest manufacturers of adhesives and sealants, will be an official supplier of Tour de France 2015. This sponsorship will provide a platform for promotional activities showcasing Bostik brands and activities to a global audience.
The 102nd Tour de France started July 4, 2015, in Utrecht, Netherlands and culminates on the world-famous Champs-Élysées in Paris, France, on July 26. The 21-stage route covers a distance of over 3,000 km, taking riders through three countries and extremely challenging terrain. There will be 6,000-plus hours of worldwide TV coverage, with reports broadcast in 190 countries reaching an estimated 3.5 viewers. Around 12 million spectators are expected to view the race as it crosses France, Belgium and the Netherlands.