Trade Show Coverage

Attendee registration opens for The International Surface Event East

July 25, 2014
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DALLAS, TX -- Hanley Wood Exhibitions announced yesterday that attendee registration is officially open for The International Surface Event East (TISE East), which will be held from October 19-22 at the Miami Beach Convention Center in Miami Beach, FL. Attendees are encouraged to take advantage of discounted rates on "Exhibits Only" and "Exhibits withEducation" during early registration,available through August 20. Over four days, attendees will have the opportunity to view thousands of products, tools and technology on display in two exhibit halls and attend over 50 top-notch educational sessions, on-floor demos, networking events, certification programs and off-site tours.The International Surface Event East

Online registration is available at, where information is accessible 24 hours a day, seven days a week. Registering in advance will not only save attendees money, but will also allow them to avoid waiting in registration lines at the show. Special hotel rates and room blocks have been negotiated at 13 preferred hotels. From small luxury boutique hotel properties to large full-service hotels, attendees will find accommodations at every price point, conveniently located close to the Miami Beach Convention Center. Guests who book through Travel Planners, the official housing provider for TISE East, will receive the added benefit of complimentary shuttle service to and from the show as well as other special perks offered exclusively for show attendees. For a complete list of preferred hotels and rates, visit

Registration Packages

The "Exhibits Only"packageincludes access to the show floor on Monday, October 20 through Wednesday, October 22 and on-floor education/demonstrations.  Early registrationpricing is $5 for WFCA and MIA members and $15 for non-members. The "VIP Registration"packageis $90 for WFCA and MIA members, $115 for non-members through August 20. VIP Registration includes unlimited access to the Exhibit Hall and on-floor education, badge ribbon, VIP lounge access, shuttle bus pass, photo booth fast pass and VIP cabana at the Launch Party.

The "Exhibits with Education"package includes access to the show floor, on-floor education/demonstrations and full education program admission Sunday, October 19 through Wednesday, October 22. Early registration for the "Exhibits with Education" package is $5 for WFCA and MIA members, $15 for non-members through August 20. The VIP Registrationpackageis $95 for WFCA and MIA members, $120 for non-members. VIP Registration includes unlimited access to the Exhibit Hall and on-floor education, full education program, badge ribbon, VIP lounge access, shuttle bus pass, photo booth fast pass and VIP cabana at the Launch Party. A limited number of VIP Registration packages are available.

Pricing for each package will increase after the early registration deadline on August 20. Regular registration rates are good from August 21 through October 18, and on-site registration rates apply October 19-22.

Bonus Education

In addition to over 50 educational sessions included in the Exhibits with Education package, there are various other bonus education programs available as an add-on to either package for additional fees. For a complete schedule of the TISE East education program along with featured speakers and learning objectives, visit

Launch Party

Attendees are invited to celebrate the official launch of TISE East at the Launch Party By-The-Pool on Monday, October 20 from 6:30 p.m. to 8:30 p.m. This after-hours, all-industry event will include an open bar, heavy hors d’oeuvres, music and networking on the grounds of the iconic Delano hotel. Tickets are $50 during early registrationand $75 during regular registration. Shuttle service will be provided to the party from the Miami Beach Convention Center.

Mobile App

In conjunction with registration opening, the TISE East Mobile App sponsored by FCA Network is available for iPhone, iPad, Android and Blackberry users. The free mobile app can be found by searching "Surface Event"in the Apple App Store, Google Play or Blackberry World. Designed to make the show experience more productive, the app is a functional tool that allows attendees to search the exhibitor list, access the floor plan, add education sessions and events to their schedule and post on Facebook and Twitter while at the show. Additionally, users can register directly from their device, access hotel reservations, connect with other attendees using the Friends feature or use the QR Code scanner to find out more about exhibitors and products at the show. For a Mobile App tutorial, visit

Website Redesign

Visitors to TISEeast.comwill find a brand new look to the site and a more simplified, user-friendly experience. The redesigned website is part of a major rebranding effort to market the event as one cohesive brand -- The International Surface Event. Consolidating the individual show sites (, and into one site is part of the web strategy to provide the most up-to-date information to exhibitors and attendees.

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