For the first time, Veronafiere extended its Marmomacc Stone Academy to Brazil with its “Designing with Natural Stone — Brazil” program, which was held during the 2014 Vitória Stone Fair
Of the top five stone supplying nations to the U.S. market, Brazil is the only one located in the Southern Hemisphere. With the growing importance of stone exports from Brazil, Veronafiere and the Vitória Stone Fair decided to team together and organize a study tour — appropriately called “Designing with Natural Stone - Brazil” — during the 2014 Vitória Stone Fair in the Brazilian State of Espirito Santo.
This study tour, which was held from February 17 to 22, was the perfect occasion to celebrate the tremendous performance of Brazilian granite exports to the U.S. market during 2013. In a year that overall product exports from Brazil to the U.S. dropped by more than 14%, Brazilian stone exports to the U.S. far surpassed the previous year’s totals — registering an increase of over 30%. This growth confirmed Brazil as the leading supplier to the U.S. market with a 27% market share, followed by China with 18% and Italy with 17% of the imported market. Veronafiere recognized this growth and responded by taking their show on the road.