Trade Show Coverage / International Coverage

More international buyers expected at 2014 Vitoria Stone Fair in Brazil

February 3, 2014
/ Print / Reprints /
ShareMore
/ Text Size+
Trans

Last year marked the first time that the Vitória Stone Fair in Vitória, Espírito Santo, Brazil, took place under the joint organization of Milanez & Milaneze and Veronafiere, which operates the very successful Marmomacc trade exhibition in Verona, Italy. This year, the event goes a step further, as it has been rebranded as the Vitória Stone Fair/Marmomacc Latin America. In addition to drawing professionals from the stone industry, the event, which will take place from February 18 to 21, 2014, is repositioning to Marmomacc’s formula of combining business with design and product culture, as well as offering training courses for architects and professionals.

As usual, the event will present innovations in natural stone for the international marketplace. Visitors will have the chance to view exotic materials and translucent stones as well as the classic materials of Brazil. The event will also showcase technology, including equipment, accessories and products such as resins and adhesives.

In 2012, Veronafiere announced that the organization has taken 60% ownership (with an option for 100%) of Milanez & Milaneze, which owns the Vitória Stone Fair as well as the Cachoeiro Stone Fair, both in the stone-rich Espírito Santo State. At the time, a new company was established, Veronafiere do Brazil.

“Coverage of Latin America completes Veronafiere’s strategy of penetration into the continent, following its involvement in the U.S. since 2008 with StonExpo/Marmomacc Americas,” said Ettore Riello, President of Veronafiere. “As a tool at the service of companies, we are always looking for new markets in Central and South America — with Brazil and Mexico in the forefront. Economic trends indicate interesting prospects in fields such as building and contract.”

Satisfaction was also expressed by partners Milanez & Milaneze. “Adding Marmomacc Latin America will help launch the Vitória Stone Fair on an even larger scale,” said Cecília Milaneze, President of Milanez & Milaneze. “This new chapter in the history of the event translates into more business opportunities in the global natural stone market.”

The 2013 edition of the event — held in Vitória, Espírito Santo, Brazil — involved an exhibition area of nearly 350,000 square feet (32,000 square meters), serving 420 exhibitors. In addition to exhibitors from 10 different Brazilian states, a total of 39% of exhibitors came from international locations, including Argentina, China, the U.S., France, Greece, India, Italy, Korea, Lebanon, the Netherlands, Pakistan, Palestine, Portugal, Spain and Turkey.

There were over 24,000 visitors at last year’s event, of which 12% from 56 foreign countries. A total of 38% of foreign attendees came from North America, while 25% came from Europe, 20% came from other nations in South America and 11% came from Asia.

Increased promotion to specifiers

The 2014 edition of the Vitória Stone Fair/Marmomacc Latin America will feature a unique project developed to extend the participation of architects and international designers in the Brazilian event. Veronafiere’s Marmomacc Stone Academy will offer the first natural stone design continuing education course for architects in Brazil officially recognized by the American Institute of Architects (AIA).  

“Designing with Natural Stone Brazil 2014” will provide 15.5 AIA-approved credits. Participants, including architects from the U.S., Canada and Brazil, will learn about stone sourcing, new technologies and surface finishing. They will also visit a nearby granite quarry and processing plant and be given a guided tour of the fair. 

“The intention is to make the specifiers understand the cycle of dimensional stones, from extraction to processing and be sensitive to the use of the state’s stones,” said Milanez.

For more information on the Vitória Stone Fair/Marmomacc Latin America, visit www.vitoriastonefair.com.br.     

Did you enjoy this article? Click here to subscribe to Stone World 

Recent Articles by Michael Reis

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

The Stone Fashion Show at Marmomacc in Verona

As usual, stone suppliers from Italy and around the world relied on the Marmomacc fair to showcase some of the latest stone materials to the international marketplace. The following is a look at just some of the stone materials on display in Verona.

Stone World Magazine

Stone World September 2014 cover

2014 September

In this issue of Stone World, we have a Report from Europe, which includes a series of articles about the quarries and stone processing operations that SW editor Jennifer Adams visited as part of the Marmomacc Stone Academy.

Table Of Contents Subscribe

Contemporary Stone & Tile Design Magazine

CSTD Fall 2014 cover

2014 Fall

In this issue of Contemporary Stone & Tile Design, we take a look at the latest developments in TPT, with a feature article and you can read more comments from Waldrep on this subject as well as other industry professionals.

Table Of Contents Subscribe

STONE STANDARD

Are you aware of the new stone standard – ANSI/NSC 373 Sustainability Assessment for Natural Dimension Stone?
View Results Poll Archive

The Stone World Store

How_To_Polish_&_Restore_Mar.gif
How to Polish & Restore Marble Flooring

This video will show you step-by-step how to resurface and polish marble flooring from grinding and removing lippage and scratches to achieving a highly reflective polish.

More Products

Stone Guide

2014 Stone World Stone Guide

The directory for Stone, Equipment and Supplies - the single information resource readers turn to.

Stone Industry Education

stone industry educationStone Industry Education is sponsored by Stone World Magazine and Marble Institute of America. The SIE events will help you: strengthen your skills, build your business, and  increase profit in your shop.  Check out stoneindustryeducation.com to register for upcoming fabricator and installer seminars.

STAY CONNECTED

facebook logo Twitter  YouTubeGoogle+