Trade Show Coverage / International Coverage

Brazil fair foreshadows continued growth

An upbeat mood defined the Vitória Stone Fair in Vitória, Brazil, where exhibitors were predicting a rebound year for the stone industry

June 3, 2013
/ Print / Reprints /
ShareMore
/ Text Size+
Trans

The 2013 edition of the Vitória Stone Fair took place in Vitória, Espírito Santo, Brazil, and it featured displays of the latest varieties of natural stone, along with stoneworking technology, equipment, sealers and maintenance products. An audience of more than 24,000 from 56 different nations were at the event.

Now in its 35th edition — counting events taking place in Vitória as well as Cachoeiro de Itapemirim, Espírito Santo — the Vitória Stone Fair featured more than 420 exhibitors, in an area of more than 430,000 square feet (40,000 square meters). In addition to being promoted by Sindirochas and Cetemag, the Vitória Stone Fair 2013 was presented by Milanez & Milaneze.

For years now, the Vitória Stone Fair has served as a launching point for some of Brazil’s “newest” materials, including new and exotic varieties of granite, marble, quartzite, onyx, slate and more. Very often, the Vitória Stone Fair exhibit floor is the very first place these stones are viewed by the international marketplace.

In addition to exotic materials, the full spectrum of Brazil’s traditional, popular stones can be found at the Vitória Stone Fair, including the announcement of popular stones being sourced at new quarry locations.

Going beyond stone materials, material could be found in a variety of formats and surface finishes — including backlit panels as well as brushed and textured surfaces. Products on display in Vitoria included slabs as well as tiles, mosaics, sinks, furnishings, panels and other architectural applications.

Universally, the stone suppliers at the Brazilian fair were forecasting significant growth for 2013, and they pointed to the North American marketplace as the their top export target.

For buyers of natural stone, the Vitória Stone Fair’s location in the stone-rich state of Espírito Santo allowed attendees to visit the facilities of some of the nation’s leading stone producers. With processing facilities throughout the Vitória region, and even more facilities and quarries throughout the state of Espírito Santo, there is no shortage of opportunities to purchase material directly at the source. According to a survey by Centrorochas (the Brazilian Dimensional Stone Export Center), Espírito Santo represents 73.81% of all stone exports from Brazil.

Initiatives at the fair

The 2013 edition of the Vitória Stone Fair also served as a forum for the announcement of measures to bolster the stone industry by the state and federal governments, with the presence of Renato Casagrande, the Governor of Espírito Santo; Givaldo Vieira, the Deputy Governor; José Fernando Coura, President of the Brazilian Mining Institute; Samuel Mendonça, President of Sindirochas; and Emmic Malacarne, President of Cetemag, along with other politicians and industry professionals.

The Vitória Stone Fair also continued the promotion of the “Brasil Original Stones” branding campaign by Abirochas, which began at the Marmomacc fair in Verona, Italy, last year. The goal is to promote Brazilian stone materials as a distinctively unique brand name.

“In a world of copies and replicas, Brasil Original Stones enables people worldwide to live with the beauty and originality that only nature can provide,” states a section of the campaign’s promotional material. “Everyone knows that Brazil is a country blessed by nature — beautiful beaches, fantastic landscapes and above all, beautiful and joyful people. And now, everyone who wants a unique product to dress their houses and other works, will know that there is a country with the most beautiful ornamental stones, and this country is Brazil. The stones of Brasil Original Stones do not leave a factory that produces thousands of identical parts. Each piece from Brazil Original Stones is unique, and there lays its great value; you have contact with the beauty that nature has created thousands of years ago and now may be present as part of your life.”

The allure of natural stone as a premium building product also drew the attention of architects and designers from Brazil, who attended the Vitória Stone Fair as a delegation of the National Convention of the Association of Interior Designers. “This type of initiative brings together professionals from a very important segment in the global scenario, in which Brazil is a benchmark,” said Renata Amaral, President of the organization.

The 2013 Vitória Stone Fair also took place in the wake of a major agreement with Veronafiere, organizer of the Marmomacc trade fair in Verona, Italy. At last year’s edition of Marmomacc, Veronafiere announced that the organization has taken 60% ownership (with an option for 100%) of Milanez & Milaneze, which owns the Vitória Stone Fair as well as the Cachoeiro Stone Fair. A new company was established, Veronafiere do Brazil.

The next edition of the Vitória Stone Fair is set to take place from February 18 to 21, 2014.

Did you enjoy this article? Click here to subscribe to Stone World 

Recent Articles by Michael Reis

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

November 2013 Stone Products Gallery

Take a look at some of the latest stone industry products.

THE MAGAZINE

Stone World Magazine

April 2014 stone world cover

2014 April

In this month's issue of Stone World, check out an extensive preview of Coverings 2014, which will be celebrating its 25th anniversary in April. Also learn more about various types of limestone that were used to build private residences.

Table Of Contents Subscribe

Contemporary Stone & Tile Design Magazine

CSTD_Spring2014_Cover.jpg

2014 Spring

This issue of Contemporary Stone & Tile Design includes our annual focus on Kitchen and Bath design

Table Of Contents Subscribe

Training Program

How formal is your training program for new employees?
View Results Poll Archive

The Stone World Store

How_To_Polish_&_Restore_Mar.gif
How to Polish & Restore Marble Flooring

This video will show you step-by-step how to resurface and polish marble flooring from grinding and removing lippage and scratches to achieving a highly reflective polish.

More Products

Italian Trade Commission Coverings exhibitor preview

Italian Trade Commission logo 2

The Italian Trade Commission is presenting a large group of the most innovative and internationally renowned Italian suppliers of dimensional natural stones. We hope your busy schedule will allow you to join us for a “genuine” espresso in booth N. 4045 and explore the exciting Italian natural stone resources offered by our exhibitors. Check out Italian stone producers exhibiting at Coverings 2014 here!

  

Stone Industry Education

stone industry educationStone Industry Education is sponsored by Stone World Magazine and Marble Institute of America. The SIE events will help you: strengthen your skills, build your business, and  increase profit in your shop.  Check out stoneindustryeducation.com to register for upcoming fabricator and installer seminars.

STAY CONNECTED

facebook logo Twitter  YouTube