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Tile distributors have the unique ability to impact end-users in their target market through thoughtful product selections and the creation of a unique brand. Today, it's all about your clients' perception of your tile brand, and more importantly, what they are saying about your service and products. Creating synergy between your brand and the progressive products you represent can create something "Uniquely Different" about you in your clients' minds.
During this webinar, speaker Ryan Fasan will discuss:
- The impact of what your client is saying about you has on your business
- How to send the right message to your clients
- Where to begin on creating a unique brand
About Ryan Fasan:
With a foundation at a major distributor in showroom design and architectural sales, followed by an apprenticeship under European master tile-setters, and finally consulting on product design and master specifications with manufacturers, Fasan has a unique command of all aspects of the ceramic tile industry.
He regularly conducts seminars at design firms and trade shows through his company Professional Attention to Tile Installationsand also participates in BCIT's Interior Design Bachelors curriculum introducing future interior designers to the characteristics and technical advantages of ceramic and porcelain tile. In 2012, Fasan was invited as a guest lecturer at Harvard's Graduate School of Design.