Industry Insights

Good show? Yes, it was!

February 14, 2013
In the weeks following StonExpo/Marmomacc Americas, the most common question I typically get from industry members is, "How was the show?" It makes sense, because for about half a decade now, we've been hoping this will be the year we pull out of this mess. This year, I can honestly say that I've gotten feedback from dozens of exhibitors at the event, and all of them were extremely positive. Fabricators were buying machinery (yes, machinery),accessories and stone, and it was easily the best American trade show that I have seen in several years

Because I don't sell machinery and I don't sell stone, my assessment of a trade show comes from my conversations with the people who do. To a man, everyone I spoke with was upbeat, and many of them didn't even wait for me to ask how it was going. More than once, the greeting I received was, "Pretty good show, Mike, don't you think?" Even yesterday, one of the exhibitors led off an e-mail to me by calling StonExpo/Marmomacc Americas "the busiest show in years." One of my favorite moments of the show came just an hour or so before it ended -- and the exhibit hall was still crowded, which is somewhat rare of a trade show as it winds down. I was talking with a machinery supplier and commented on the "sold" sign on one of his machines, saying, "Nice, you sold this?" His response was, "Actually, we sold five of this, and three of the other one."

No one was saying that three or four years ago. That's for sure. Beyond the exhibit halls, I was present at both open "Fabricator Forums" at StonExpo, and both had excellent attendance. Even with an ungodly 8 a.m. starting time, the Countertop Installation Forum had a nice crowd on hand -- and this was in Vegas, mind you. So is the positive outcome of StonExpo/Marmomacc Americas a foreshadowing of things to come? Obviously, no one can really say for sure. But in what I view as a good omen, one of my colleagues was corresponding with a stoneworking professional who said he spent nearly a quarter-million dollars in technology since the show, so maybe this is the wave that will take us out of this mess.

I'm headed to Brazil in a few weeks, and because they view the American market as their top export target -- and they are the world's leading exporter of granite to the U.S. -- I would imagine that the conversations I have down there will be quite interesting. As always, you can expect to hear about them in future print and online editions of Stone World.

Did you enjoy this article? Click here to subscribe to Stone World 

Recent Articles by Michael Reis

You must login or register in order to post a comment.



Image Galleries

November 2013 Stone Products Gallery

Take a look at some of the latest stone industry products.


Stone World Magazine

April 2014 stone world cover

2014 April

In this month's issue of Stone World, check out an extensive preview of Coverings 2014, which will be celebrating its 25th anniversary in April. Also learn more about various types of limestone that were used to build private residences.

Table Of Contents Subscribe

Contemporary Stone & Tile Design Magazine


2014 Spring

This issue of Contemporary Stone & Tile Design includes our annual focus on Kitchen and Bath design

Table Of Contents Subscribe

Training Program

How formal is your training program for new employees?
View Results Poll Archive

The Stone World Store

How to Polish & Restore Marble Flooring

This video will show you step-by-step how to resurface and polish marble flooring from grinding and removing lippage and scratches to achieving a highly reflective polish.

More Products

Italian Trade Commission Coverings exhibitor preview

Italian Trade Commission logo 2

The Italian Trade Commission is presenting a large group of the most innovative and internationally renowned Italian suppliers of dimensional natural stones. We hope your busy schedule will allow you to join us for a “genuine” espresso in booth N. 4045 and explore the exciting Italian natural stone resources offered by our exhibitors. Check out Italian stone producers exhibiting at Coverings 2014 here!


Stone Industry Education

stone industry educationStone Industry Education is sponsored by Stone World Magazine and Marble Institute of America. The SIE events will help you: strengthen your skills, build your business, and  increase profit in your shop.  Check out to register for upcoming fabricator and installer seminars.


facebook logo Twitter  YouTube