Fabricator How-to / Trade Show Coverage

StonExpo/Marmomacc Americas to take off in Las Vegas

January 4, 2013
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StonExpo/Marmomacc Americas is once again set to take place in Las Vegas, NV, at the end of January, and it will again be co-located with the floorcovering event Surfaces at the Mandalay Bay Convention Center. Both events are run by Hanley Wood.

The education portion of the event takes place from January 28 to 31, with the exhibition being held from 9 a.m. to 5 p.m. on January 29 and 30, and from
9 a.m. to 3 p.m. on January 31.

At the exhibition, suppliers will showcase the latest in stone, stone products, alternative surfaces, concrete, machinery, tools and accessories. StonExpo/Marmomacc Americas attracts a strong international presence, with exhibitors from Italy, Brazil, Turkey, China and many other countries. The show features live, hands-on demonstrations throughout the exhibit hall.

The Stone Pavilion features the latest products available to the stone industry, while Tool Alley, Artisan Avenue and the New Product Marketplace will showcase all of the new products, tools and equipment that are just hitting the market.

Attendees can also visit The Cage — operated by the Stone Fabricators Alliance — where they can test-drive the newest and most popular fabrication tools professionals use on a daily basis. The chain link fenced area also includes daily hands-on demonstrations showcasing the latest hand tools used to top polish, seam set and texture natural stone products. Joining the scene in The Cage on Tuesday is Chris Grundy, host of the DIY Network’s “Cool Tools.”

A mainstay area on the show floor, StoneLIVE!, will have a new spin in 2013 by adding stadium bleachers, flat-panel television screens and a fully stocked bar. Everything going on in The Cage will be streamed live via television screens in the brand new StoneLIVE Stadium, sponsored by GranQuartz.

Also, all StonExpo/Marmomacc Americas attendees receive access to both levels of Surfaces exhibits and on-floor education.

In terms of attendance, StonExpo/Marmomacc Americas attracts fabricators, installers, architects, designers, builders, kitchen and bath specialists, retailers, distributors, landscape architects, restoration professionals, general contractors, quarriers and more.

Education

Floor covering and stone industry professionals seeking a cutting-edge, multi-track educational program to enrich their business development will find what they are looking for at StonExpo/Marmomacc Americas.

Designing With Natural Stone: A Day of Continuing Education for Building Design Professionals 

Continuing its commitment to education of the architecture and design community on the use of natural stone, the Marmomacc Stone Academy — operated by Veronafiere — is featuring a day of continuing education for architects at StonExpo/Marmomacc Americas 2013 in Las Vegas, NV.

The day begins at The Smith Center for the Performing Arts with a guided tour led by Gregory Hoss, a principal with David Schwarz Architects, who led the design team for the project. The Center features nearly 2,500 tons of Indiana Limestone on the exterior and over 20 kinds of interior stone, including Rosso Verona, Rosa Asiago and Fior di Pesco from Italy. The tour will provide an overview of the project and address stone selection and applications.

Planned educational activities for the day also include:

• The Challenges of Installing Natural Stone Tiles (Lunch & Learn session), presented by Mike Granatowski of Mapei. The presentation will examine how moisture can affect stone, how it is tested for moisture-sensitivity, and how various backings on the stone can be problematic for installation.

• Sustainable Stone Solutions: Case Studies and Developments in Natural Stone Design, presented by Stephanie Vierra of Vierra Design and Education Services. Attendees can learn about the latest developments in natural stone design and sustainability featuring case study projects and advancements in the stone industry.

• Guided Walking Tour of StonExpo/Marmomacc Americas 2013, led by Vince Marazita of Marazita & Associates.

• Caring for Dimensional Stone: The Importance of Protection and Maintenance, sponsored by Fila and presented by Carlo Galliozzi. This course will present sustainable stone maintenance products along with a process for selecting and applying them to achieve high performance, as well as present examples of different protection and maintenance tactics to variations in stone selection, use, finish, installation and look.

More than 70 business, installation, technical and “hot topic” sessions — representing the newest ideas on every challenge, from sealing stone to avoiding problems with floor covering to effective time management skills — will be offered over four days. Topics are designed specifically for floor covering and stone industry professionals wishing to increase their level of expertise in their field.

“Education is imperative to growing a profitable business in today’s market. Surfaces | StonExpo/Marmomacc Americas’ industry-leading educational program accommodates all levels of understanding from novice through expert,” said Jennifer Hughes, Conference Manager for the event. “The sessions identify key issues facing the floor covering and stone industries with a focus on helping to improve production, performance and the bottom line.”

A total of 40 of the 70-plus sessions feature brand new topics, covering every business segment. Held January 28 through 31, all sessions are less than two hours in length and do not conflict with exhibit hall hours. This schedule allows attendees ample time on the show floor to find new products, services, technologies and innovations.

Some of the new sessions offered in this year’s program include:

• The Science of Sealing Stone

• Performance and Sustainability:
The Latest in Tile Industry Product Specifications

• The Challenges of Installing Large-Format Porcelain Tile and Stone

• Keys to Effective Time Management – Surviving in a 24/7 World

• Building Your Marketing Tool Kit

• Stone Fabrication - The Art of Setting Customer Expectations

• Social Media in Action: Retailers Share Best Practices

All educational sessions require pre-registration. For a complete list of sessions and speakers, visit www.stoneworld.com. Online registration is available 24-hours a day, seven days a week at www.Surfaces.com or www.StonExpo.com.

Floor covering and stone industry professionals can elevate their professional standing by earning an S2 Masters Certification available in all eight program tracks. Once achieved, completion includes a certificate, recognition on the show Web site and a ribbon for their 2014 badge signifying them as an expert in the field. More than 300 conference attendees from 2012 earned their S2 Masters Certification. In addition, the Surfaces | StonExpo/Marmomacc Americas program offers courses that qualify for credits that are not offered anywhere else. Select sessions qualify for credit with AIA, AIBD, IDCEC (ASID, IDC, IIDA), IICRC, WFCA and CFI.

StonExpo/Marmomacc Americas 2013 official endorsers are Marmomacc, ASI and The Concrete Countertop Institute. Its official sponsors are the Marble Institute of America (MIA) and Natural Stone Council. The mission of the MIA is to promote the use of natural stone and be the world’s most authoritative natural stone information resource. The Natural Stone Council, home of the Genuine Stone® brand, is the leader in the stone industry that represents the major associations who are committed to promotion and education of the industry and general public of the value and benefits of natural stone. Member associations include: Allied Stone Industries, Building Stone Institute, Elberton Granite Association, Indiana Limestone Institute, Marble Institute of America, National Building Granite Quarries Association, National Slate Association and Natural Stone Alliance.

SIDEBAR 1 

Selected education sessions at

StonExpo/Marmomacc Americas 2013

At StonExpo/Marmomacc Americas, more than 70 business, installation, technical and “hot topic”sessions will be presented, including many specific to the stone industry. Here is just a sampling of the sessions and times. For a complete list of sessions and speakers, visit www.stoneworld.com. Online registration is available 24-hours a day, seven days a week at www.Surfaces.com or www.StonExpo.com.

Monday, January 28, 2013 – 9:00 a.m. – 11:00 a.m.

Understanding Operational Costs of a Stone Fabrication Facility

Instructors: Paul Menninger, Capitol Granite; Miles Crowe, Crowe Custom Countertops

 

Monday, January 28, 2013 – 9:00 a.m. – 11:00 a.m.

What Architects and Designers Need to Know About Tile, Installations and Care and Maintenance

Instructors: Danny MacNair, Daltile & Stone; Dale Roberts, Custom Building Products; Rod Sigman, Custom Building Products

 

Monday, January 28, 2013 – 11:00 a.m. – 12:30 p.m.

Specifying Stone for Designers

Instructors: Chuck Muehlbauer, Marble Institute of America; Timothy Taylor, Gensler and Panel

 

Monday, January 28, 2013 – 11:00 a.m. – 12:30 p.m.

Walking the Fine Line Between Maintenance and Restoration

Instructor: Tom McNall, Great Northern Stone

 

Monday, January 28, 2013 – 1:30 p.m. – 3:30 p.m.

Commercial Jobsite Stone Repair Forum

Instructors: Kevin Camarata, Camarata Masonry Systems; Ken Bownds,
Curtain Wall Design & Consulting and Panel

 

Monday, January 28, 2013 – 1:30 p.m. - 3:30 p.m.

What You Really Need To Know About
Stone Care & Restoration – Two Perspectives

Instructors: Rod Sigman, Custom Building Products; David Walton,
All-American Stone & Tile Care

 

Monday, January 28, 2013 – 3:30 p.m. – 5:00 p.m.

Residential Countertop Fabricators Forum

Instructors: Panelists: Marco Duran, Atlas Marble and Granite; Ron Hannah, Cadenza Granite & Marble; Joey Marcella, Mario & Son; Moderator: Michael Reis, Stone World/BNP Media

 

Monday, January 28, 2013 – 3:30 p.m. – 5:00 p.m.

Selection and Specification of Installation
Materials for Ceramic Tile and Stone

Instructors: Dave Gobis, Ceramic Tile Consultant; Mike Micalizzi,
Custom Building Products

 

Tuesday, January 29, 2013 – 8:00 a.m. – 9:30 a.m.

The Geology of Dimensional Stone

Instructors: Chuck Muehlbauer, Marble Institute of America; Mike Anson, DuPont StoneTech Professional

 

Tuesday, January 29, 2013 – 8:00 a.m. – 9:30 a.m.

The Science of Sealing Stone

Instructors: David Bonasera, ESP – Environmentally Safe Products and Procedures; George O’Regan, DuPont StoneTech Professional

 

Tuesday, January 29, 2013 – 8:00 a.m. – 9:30 a.m.

What Everybody Needs to Know About Selling Stone

Instructor: Danny MacNair, Daltile & Stone

 

Tuesday, January 29, 2013 – 10:00 a.m. – 10:45 a.m.

How to Introduce CEU Classes to Connect with the Design Community – Brought to you by the Marble Institute of America

Instructors: Sarah Kelly, MKG Department; Vincent Moiso, Quarry Collection

Tuesday, January 29, 2013 – 11:00 a.m. – 1:00 p.m.

Embracing Sustainability through Certification in
the Natural Stone Life-Cycle – Brought to you by the
Natural Stone Council

Instructor: Jack Geibig, PE, Ecoform

 

Tuesday, January 29, 2013 – 12:00 p.m. – 1:00 p.m.

Grade Your Shop’s Performance and Change Its Future

Instructors: Robert Bromley, Park Industries; Jeff Brekhus,
Brekhus Tile & Stone

 

Tuesday, January 29, 2013 – 12:00 p.m. – 1:00 p.m.

The Ins and Outs of Waterproofing and
Crack Isolation Membranes

Instructors: Steve Taylor, Custom Building Products; David deBear,
Custom Building Products

 

Tuesday, January 29, 2013 – 12:00 p.m. – 1:00 p.m.

*Design Luncheon – Brought to you by Quick-Step

Instructor: Erinn Valencich, Designer and HGTV Host

 

Tuesday, January 29, 2013 – 1:30 p.m. – 2:15 p.m.

Introducing iPad Apps for the Design Community
– Brought to you by the Marble Institute of America

Instructor: Garen Distelhorst, Marble Institute of America

 

Tuesday, January 29, 2013 – 4:00 p.m. – 5:30 p.m.

All Things Travertine

Instructors: Danny MacNair, Daltile & Stone; Rod Sigman,
Custom Building Products

 

Tuesday, January 29, 2013 – 4:00 p.m. – 5:30 p.m.

The Essentials of Stone Maintenance and Restoration Forum

Instructors: Panelists: Brian Cardone, Dimensional Stone and
Tile Designs; David Bonasera, ESP – Environmentally Safe Products
and Procedures; Fred Hueston, PhD, Stone Forensics; Moderator:
Ted McFadden, Sureshine Care and Restoration Services

 

Tuesday, January 29, 2013 – 4:00 p.m. – 5:30 p.m.

Grout: Your Choice Really Matters

Instructor: Mike Micalizzi, Custom Building Products

 

Tuesday, January 29, 2013 – 4:00 p.m. – 5:30 p.m.

Implementing Safety in Your Stone Warehouse and Fabrication Shop

Instructors: Jim Nikolopoulos, Walker Zanger and Panel

 

Tuesday, January 29, 2013 – 4:00 p.m. – 5:30 p.m.

Six Elements of a Powerful Showroom

Instructors: Chris Ramey, Affluent Insights/The Home Trust;
Kim Bernard, Walker Zanger

 

Wednesday, January 30, 2013 – 8:00 a.m. – 9:30 a.m.

Countertop Installers Forum: Solutions to the
Most Common Problems

Instructors: Dustin Braudway, Bluewater Surfaces; Tony Malisani,
Malisani, Inc.; Buddy Ontra, Ontra Stone Concepts

 

Wednesday, January 30, 2013 – 8:00 a.m. – 9:30 a.m.

All of the Essentials to Start, Build and Maintain a
Successful Stone Care and Restoration Business

Instructor: Tim Connelly, San Diego Stone Care

Wednesday, January 30, 2013 – 8:00 a.m. – 9:30 a.m.

Seven Secrets to Running a Profitable Stone Shop

Instructor: Mark Lauzon, FOCUS 3D

 

Wednesday, January 30, 2013 – 8:00 a.m. – 9:30 a.m.

Understanding Thin Tile Installations

Instructor: Neil McMurdie, PhD, Mapei

 

Wednesday, January 30, 2013 – 10:00 a.m. – 10:45 a.m.

The New Stone Documentary
– Brought to you by the Marble Institute of America

Instructor: Gary Distelhorst, Marble Institute of America

 

Wednesday, January 30, 2013 – 12:00 p.m. – 1:00 p.m.

Building Performance Trends and Best Practices with Natural Stone

Instructor: Stephanie Vierra, Assoc. AIA, LEED AP BD+C,
Vierra Design & Education Services

 

Wednesday, January 30, 2013 – 12:00 p.m. – 1:00 p.m.

Optimizing Your Fabrication Shop

Instructor: Miles Crowe, Crowe Custom Countertops

 

Wednesday, January 30, 2013 – 12:00 p.m. – 1:00 p.m.

The Challenges of Installing Large
Format Porcelain Tile and Stone

Instructor: Michael Granatowski, Mapei

 

Wednesday, January 30, 2013 – 12:00 p.m. – 1:00 p.m.

New Method and New Requirements for Coefficient of Friction for Ceramic Tile – DCOF AcuTestSM

Instructor: Eric Astrachan, Tile Council of North America

 

Wednesday, January 30, 2013 – 12:00 p.m. – 1:00 p.m.

*Designer Day Luncheon with John Gidding

Instructor: John Gidding, Designer and Host of HGTV’s
“Curb Appeal: The Block”

 

Wednesday, January 30, 2013 – 1:30 p.m. – 2:15 p.m.

Tech Tips: Dealing with Freeze/Thaw and Climate Change – Brought to you by the Marble Institute of America

Instructor: Chuck Muehlbauer, Marble Institute of America

Wednesday, January 30, 2013 – 4:00 p.m. – 5:30 p.m.

Do You Really Want this Stone Restoration Job?
– Recognize “Hidden” Problems Before it’s Too Late

Instructors: David Bonasera, ESP -- Environmentally Safe Products
and Procedures; Greg Mowat, Forensic Tile Consultants

 

Wednesday, January 30, 2013 – 4:00 p.m. – 5:30 p.m.

Installation Failures & Solutions: Tile

Instructor: Mike Micalizzi, Custom Building Products

 

Wednesday, January 30, 2013 – 4:00 p.m. – 5:30 p.m.

Stone Fabrication – The Art of Setting Customer Expectations

Instructors: John Kilfoyle, United Marble Fabricators;
Miles Crowe, Crowe Custom Countertops

 

Wednesday, January 30, 2013 – 4:00 p.m. – 5:30 p.m.

Building Your Marketing Tool Kit

Instructor: Marty Gould, Focalize Consulting

 

Thursday, January 31, 2013 – 8:00 a.m. – 9:30 a.m.

Case Studies in Natural Stone Restoration and Maintenance

Instructors: Rawi Tabbah, International Stoneworks; Joseph Salvo, Miracle Sealants Company

 

Thursday, January 31, 2013 – 8:00 a.m. – 9:30 a.m.

Case Studies: Sustainable Design Projects with Natural Stone

Instructor: Rodney Harvey, Curtain Wall Design and Consulting

 

Thursday, January 31, 2013 – 8:00 a.m. – 9:30 a.m.

Adhering to Tomorrow’s Concrete Surfaces:
Admixtures, Moisture and High Level Fly Ash

Instructors: Howard Kanara, CTL Group; Bruce Burton, Custom Building Products

 

Thursday, January 31, 2013 – 8:00 a.m. – 9:30 a.m.

Advanced Branding and Selling Skills for the Stone Fabricator

Instructors: Joey Marcella, Mario & Stone; Mark Lauzon, FOCUS 3D

*Not included in the Exhibits with Education package.  Separate registration is required.

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