Stone in Architecture / Commercial / Trade Show Coverage / International Coverage

Italian stone producers provide a new age of stone design

December 3, 2012
Trans

Always looking to stay on the cutting edge of technology, Italian stone producer Mazzucchelli Marmi teamed up with architect Marco Francesconi of DGF Design in Forte dei Marmi, Italy, and designer Massimo Magnolfi to develop SimplicityTM — a new concept for designing with stone. The system was conceived three years ago, and Mazzucchelli Marmi is the sole licensee of Simplicity in the stone market.

According to the stone producer, its staff works closely with architects and artists to offer material and solutions that meet their needs in their designs. “Thanks to the Simplicity retailing service, which enhances the quality of our marbles, artists will now shape stone in a new way,” stated Mazzucchelli Marmi.

The system is based on a square matrix that is 45 cm. “With its dimension, you can design doors, windows, benches etc.,” explained Francesconi. “The cell can rotate. It can even flip so a design can be mirrored on a floor.”

The design of the Simplicity system allows for the design of infinite architectural elements. The architect explained that brick or concrete is used as a structure and the Simplicity cells are employed as the skin. “[Also], it can be used with different materials,” he said. 

At Marmomacc in Verona, Italy, this past fall, Mazzucchelli Marmi demonstrated its Simplicity system by using it to construct its booth. “This represents a goal confirming the indissoluble link between architecture and design which can be summarized in the E.N. Rogers motto ‘From the spoon to the city,’” stated Mazzucchelli Marmi.        

Did you enjoy this article? Click here to subscribe to Stone World 

Recent Articles by Jennifer Adams

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

November 2013 Stone Products Gallery

Take a look at some of the latest stone industry products.

THE MAGAZINE

Stone World Magazine

April 2014 stone world cover

2014 April

In this month's issue of Stone World, check out an extensive preview of Coverings 2014, which will be celebrating its 25th anniversary in April. Also learn more about various types of limestone that were used to build private residences.

Table Of Contents Subscribe

Contemporary Stone & Tile Design Magazine

CSTD_Spring2014_Cover.jpg

2014 Spring

This issue of Contemporary Stone & Tile Design includes our annual focus on Kitchen and Bath design

Table Of Contents Subscribe

Training Program

How formal is your training program for new employees?
View Results Poll Archive

The Stone World Store

How_To_Polish_&_Restore_Mar.gif
How to Polish & Restore Marble Flooring

This video will show you step-by-step how to resurface and polish marble flooring from grinding and removing lippage and scratches to achieving a highly reflective polish.

More Products

Italian Trade Commission Coverings exhibitor preview

Italian Trade Commission logo 2

The Italian Trade Commission is presenting a large group of the most innovative and internationally renowned Italian suppliers of dimensional natural stones. We hope your busy schedule will allow you to join us for a “genuine” espresso in booth N. 4045 and explore the exciting Italian natural stone resources offered by our exhibitors. Check out Italian stone producers exhibiting at Coverings 2014 here!

  

Stone Industry Education

stone industry educationStone Industry Education is sponsored by Stone World Magazine and Marble Institute of America. The SIE events will help you: strengthen your skills, build your business, and  increase profit in your shop.  Check out stoneindustryeducation.com to register for upcoming fabricator and installer seminars.

STAY CONNECTED

facebook logo Twitter  YouTube