Product Reviews / Contemporary Stone & Tile Design Magazine

"Limestone" by Crossville

November 20, 2012

Crossville, Inc. has announced the introduction of "Limestone," a new porcelain tile collection that captures the appearance of the natural stone from which it borrows its name. The product takes inspiration from samplings of limestone mined from quarries across the globe -- echoing the soft, Old World elegance that has made the stone's look popular for generations.

According to Lindsey Waldrep, Crossville's Vice President of Marketing, the Limestone porcelain tile collection was developed with an array of design elements to offer targeted appeal to commercial and residential markets. "Limestone is a hybrid product line," she said. "We were intentional in the development of colors and sizes so this line is well-suited for commercial and residential applications --for floors and walls."

The line comes in a spectrum of five earthen hues -- ranging from light to dark. They include: Sant Andrea, Lipika, Camel, Pierre Brune and Midnight. Gently punctuated with genuine stone detailing, the colors can serve as subdued sophisticated backdrops of singular tone or may be mingled to create focal points and striking design elements on interior floors and walls, as well as vertical surfaces outside.   

Field tiles are available in a broad range of sizes: 8 x 8, 8 x 16, 16 x16 and 16 x 24 inches -- with 4- x 24-inch bullnose trim. Coordinating accent pieces, available in all colorways, include 2- x 4-inch tumbled mosaics, 3- x 6-inch tumbled subway tiles and 2- x 2-inch diamonds. As part of Crossville's "Get Planked" program, "Limestone" may be cut into custom plank sizes with no minimum order requirements. With this thorough selection of sizes, "Limestone" is suited for floor-to-wall installations that provide a coordinated, seamless look.

Manufactured in the U.S. with Crossville's EcoCycle Tile ProcessTM, Limestone contains a minimum of 20% pre-consumer recycled content and is Green Squared certified through the Tile Council of North America for its proven standards of sustainability.

"This collection is low maintenance without sacrificing aesthetics and stays true to our commitment to sustainability," said Waldrep. "We know these are key points for commercial and residential customers alike." 

Waldrep also reports that "Limestone" is the first product to be launched under Crossville's new strategy for in-field samples and marketing materials. All "Limestone" materials feature updated visual branding in keeping with new campaigns, and the sample book for "Limestone" is designed in a streamlined size format in response to feedback from the market.

"We trimmed the sample book in width and height so it takes less space in an A&D library yet doesn't skimp on showing the product or sharing pertinent details," Waldrep explained. "In its design and marketing, 'Limestone' is a reflection of our knowledge and responsiveness to the marketplace."

Did you enjoy this article? Click here to subscribe to Stone World 

You must login or register in order to post a comment.



Image Galleries

Cevisama product gallery 2015

The 2015 edition of Cevisama was a showcase of the latest trends in tile design, including textured surfaces, colorful mosaics and worn concrete aesthetics

Stone World Magazine

Stone World April 2015 cover

2015 April

This issue of Stone World contains our annual “Report from Brazil.” In addition to articles on Granito Zucchi and Antolini’s operations, there are several other features on Brazilian stone producers as well as a review of the show, including a Stone Gallery of the many stones that were displayed on the exhibition floor.

Table Of Contents Subscribe

Contemporary Stone & Tile Design Magazine

CSTD Spring 2015 cover

2015 Spring

In this issue of Contemporary Stone & Tile Design, we bring you our annual focus on Kitchen & Bath Design. From a beach-inspired bathroom design to a kitchen backsplash made of circular mosaic tile, the following are filled with illustrations of innovative and unique uses of stone and tile.

Table Of Contents Subscribe


Are you aware of the new stone standard – ANSI/NSC 373 Sustainability Assessment for Natural Dimension Stone?
View Results Poll Archive

The Stone World Store

How to Polish & Restore Marble Flooring

This video will show you step-by-step how to resurface and polish marble flooring from grinding and removing lippage and scratches to achieving a highly reflective polish.

More Products

Stone Industry Education

Stone Industry Education

From marketing and much more!  We provide natural stone professionals with stone knowledge and education they can count on, as well as great networking opportunities. Click here to go to Stone Industry Education.


facebook logo Twitter  YouTubeGoogle+

Stone Guide 2014

2014 Stone World Stone Guide

The directory for Stone, Equipment and Supplies - the single information resource readers turn to.