Industry Insights

A new era of collaboration among fabricators

October 15, 2012
/ Print / Reprints /
/ Text Size+

Last month, I sat in the showroom at IGM in North Bergen, NJ, with nearly 40 veteran fabricators from the New York Metropolitan area, and I saw something that probably wouldn't have been possible five or 10 years ago. These fabricators -- many of them competitors with one another -- had a brainstorming session like I've never seen before. The event was part of the MIA/Stone World industry education series, but it was in a different format than past events.

Rather than a standard presentation or seminar, the event was an open forum, where audience members raised specific issues, and one by one, each topic was written down and slated for discussion. At a recent MIA/Stone World Industry Education event at IGM in North Bergen, NJ, veteran fabricators -- many of them long-time competitors -- candidly shared ideas on how to succeed in the current business climate. The lead speaker of the event was Tony Malisani of Malisani, Inc., and Secretary of the Marble Institute of America.

He has spoken at major industry events such as StonExpo/Marmomacc Americas and Coverings, and he expertly addressed every single topic before the day was through. It is important to note here that while Malisani offered plenty of his own insights, much of the education was provided by the attendees themselves. As I said, this was a room filled with heavy hitters, and they were not shy about getting specific about how they addressed issues in the shop and in the field. Moreover, they detailed their failures as well as their successes.

I saw fabricators that I thought were long-term enemies sharing ideas with one another, and I can tell you that everyone in the room took away something that they will apply to their business. I've attended plenty of open forums over the years, and very often, I'm right in the middle of the discussion. But this go-around, I kept quiet and filled my notebook with all of the information and ideas being exchanged. The topics that were discussed covered a wide range of issues, and pretty much all of them represented forward thinking and a view towards future success.

  • Expanding a business
  • Reducing errors
  • Best practices
  • Working with new technology
  • Marketing in the digital age

"Most people got into this business thinking that the market was only countertops, and for a decade and a half, it was," said one fabricator. "But now, if you walk into our shop, we are doing a lot of other work. Countertops are only a small part of it." The fabricator went on to explain specific products and practices that he has employed to grow his business and make it stand out in a very crowded marketplace.

A brief rundown of some of the topics discussed appears in the "Latest Happenings" section of this E-Newsletter, and a full recap of the event will be in future print and online editions of Stone World. At a time when it is easy to become disenchanted with the current business climate, it is a breath of fresh air to see a collection of industry veterans take a moment to network, share information and collaborate to advance our industry as a whole. These MIA/Stone World events take place year round across North America, and if you haven't been to one (or even if you have), I strongly encourage you to check one out in the future. Like our industry, the topics are always changing, and I guarantee you will take something away from it.

Learn more at

Did you enjoy this article? Click here to subscribe to Stone World 

Recent Articles by Michael Reis

You must login or register in order to post a comment.



Image Galleries

November 2013 Stone Products Gallery

Take a look at some of the latest stone industry products.


Stone World Magazine

April 2014 stone world cover

2014 April

In this month's issue of Stone World, check out an extensive preview of Coverings 2014, which will be celebrating its 25th anniversary in April. Also learn more about various types of limestone that were used to build private residences.

Table Of Contents Subscribe

Contemporary Stone & Tile Design Magazine


2014 Spring

This issue of Contemporary Stone & Tile Design includes our annual focus on Kitchen and Bath design

Table Of Contents Subscribe

Training Program

How formal is your training program for new employees?
View Results Poll Archive

The Stone World Store

How to Polish & Restore Marble Flooring

This video will show you step-by-step how to resurface and polish marble flooring from grinding and removing lippage and scratches to achieving a highly reflective polish.

More Products

Italian Trade Commission Coverings exhibitor preview

Italian Trade Commission logo 2

The Italian Trade Commission is presenting a large group of the most innovative and internationally renowned Italian suppliers of dimensional natural stones. We hope your busy schedule will allow you to join us for a “genuine” espresso in booth N. 4045 and explore the exciting Italian natural stone resources offered by our exhibitors. Check out Italian stone producers exhibiting at Coverings 2014 here!


Stone Industry Education

stone industry educationStone Industry Education is sponsored by Stone World Magazine and Marble Institute of America. The SIE events will help you: strengthen your skills, build your business, and  increase profit in your shop.  Check out to register for upcoming fabricator and installer seminars.


facebook logo Twitter  YouTube