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Caesarstone announces its Pop-Up Color Tour

March 22, 2012
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NEW YORK, NY -- In honor of Caesarstone's launch of 17 new colors this March, the quartz surfacing manufacturer is taking to the streets to share its newest introduction. Wednesday, April 4and Thursday, April 5 are the first two dates of Caesarstone's "Pop-Up Color Tour" at South Street Seaport in New York City. A stunning pop-up dome will be illuminated inside and out to display the company's newest colors. 

In collaboration with Luxe Interiors + Design, Caesarstone will set the mood for the tour with an opening night celebration on April 4. Top designers and architects will help unveil the latest color palette through inspired displays that include their custom sketches. "We're thrilled to share this opportunity with the design community to think outside the box and interpret Caesarstone's new shades in innovative ways," said Luxe Editor-in-Chief Pamela Jaccarino. "We can't wait to see what everyone dreams up."

On April 5, Caesarstone will partner with Stone World magazine for a cocktail party in honor of fabricators. The event will take place from 4 to 6 p.m. at South Street Seaport in New York, NY.

In the evening on April 5, Caesarstone and House Beautiful magazine will offer an evening of social media and blogging. NYC-area design bloggers will hear from House Beautiful's digital media experts on traffic-driving strategies, best practices for key words and other ways to expand their digital presence.

The goal is for everyone to participate in this first annual "Pop-Up Color Tour" in new and innovative ways in honor of our groundbreaking new colors.

"We are so pleased to offer 17 new colors to our Caesarstone customer," said Sagi Cohen, CEO of Caesarstone USA. "We feel that a national tour is the best way to honor our growing brand, industry partners and above all loyal customers."

The Pop-Up will be open during the day for the general public to view; we hope that you stop by to see all of the exciting changes Caesarstone has in store. The Caesarstone "Pop-Up Color Tour" will soon be making its way across the U.S., so stay tuned: it might be passing near you or even be making a stop in your own town or city.

For updates on the Pop-Up, its whereabouts, hours, and special events, visit Caesarstone's Facebook: https://www.facebook.com/CaesarStoneUS, Twitter: http://twitter.com/caesarstone and Web site: http://www.caesarstoneus.com.

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